Free Legal Marketing Webinars
FEBRUARY 23: How to Maximize Your Avvo Profile
This webinar will take place on Thursday, February 23rd at 10:00AM PT.
Avvo is the largest online lawyer ratings directory, delivering more than 165,000 client contacts for attorneys each month. For those who are not familiar with Avvo at all or for those who actively participate in the site, this webinar is an opportunity to learn the latest about Avvo’s free platform and get any and all of your questions answered.
Lawyers who attend this webinar will learn about:
- Free Avvo Profile
- The Avvo Rating
- Answering Questions in the Q&A Forum
- Self-Publishing a Legal Guide
- Technical widgets from Avvo for your own website
- Raising your profile on Avvo
- Contributor Points – what do they mean and what can you do with them?
- Group Claim for legal marketers
February 29: GUEST: Unlocking the Secrets of Social Media for Attorneys with Stephen Fairley
This webinar will take place on Wednesday, February 29th at 10:00AM PT.
Social media is no longer a fad. It’s a fundamental shift in the way we communicate and it is quickly becoming a powerful and cost effective tool to market your law firm! Every time you turn on the television companies are asking you to “like them on Facebook” or “follow them on Twitter”—what does that mean and why should you do it? We have all heard the startling statistics:
- Facebook recently announced they now have over 845 Million active users!
- LinkedIn adds another 1 Million users every 6 days!
- Over 200 Million people have set up a Twitter account!
- YouTube surpassed over 490 Million unique visitors per month!
As a law firm, should you “jump on the bandwagon” and get in before your competitors do or should you “wait and see” if social media really takes hold? If you wait, what will you miss and how do you know if it’s right for you? What are the risks you need to be aware of? What about the ethical rules and regulations? How can you get started? Where do you begin? How much time, energy and money should we devote to social media? How do you measure a return on investment? What expectations should you have?
Lawyers who attend this webinar will learn about:
- The 7 Fundamentals of Social Media you must understand to market your law firm
- What kinds of practice areas benefit most from social media? Litigation or Transactional? Consumer law or business law?
- Research on the Benefits of Using Social Media
- Understanding the “Dark Side” and Risks of Using Social Media
- Actual case studies and real world examples of how law firms are using social media
- The 6 Major Social Media Tools Lawyers Can Use
- An In-depth Analysis of LinkedIn for Lawyers
- Insightful Demographics of LinkedIn Users
- 8 Steps to Get Started Fast on LinkedIn
- Why Facebook is Becoming the New Google
- Unbelievable ways to target your exact perfect client on Facebook (you won’t believe it even when I show you)
- Case Studies of Lawyers Using Facebook Fan Pages to Promote Their Law Firm
- Benefits of Facebook Fan Pages to promote your law firm and build your list
- Why Facebook is causing a “New Gold Rush”
- Measuring the Return on Investment of Social Media
MARCH 8: How to be a Great Legal Blogger
This webinar will take place on Thursday, March 8th at 10:00AM PT.
What are cost effective ways to get up and blogging? Learn how to customize a blog to achieve your personal goals. Explore the best tools to use and identify pitfalls that can sink your site. Learn how to create content that is interesting, compelling and timely. Track your success with easy to install (and free) Google Analytics. Manage comments without getting overwhelmed by spam.
Lawyers who attend this webinar will learn about:
- How to set up a semi-customized blog
- Best practices for using the blog to drive business
- Tips for content creation and time management
March 15: GUEST: How to Find Clients Through Blogging with David Ackert
This webinar will take place on Thursday, March 15th at 10:00AM PT.
As any blawgger will tell you, the ultimate goal of a blog is to engage a lawyer’s target audience of referral sources, clients, and prospective clients. But even with a consistent output of posts, it can take a long time before a traditional blog leads to a new matter. In this webinar, business development specialist David Ackert will disclose proactive strategies that accelerate your blog’s effectiveness as a tool for client development. Learn little-used techniques that increase your readership’s engagement and leverage your writing time toward your blogging goals.
MARCH 22: SEO Best Practices for Lawyers
This webinar will take place on Thursday, March 22nd at 10:00AM PT.
In response to repeated emails and calls about Search Engine Optimization, during this 60 minute presentation we offer our insight on best practices and address many of the frequently asked questions. The webinar is an introduction to SEO for the solo practitioner and small legal firm delivered in (mostly) non-technical jargon.
Lawyers who attend this webinar will learn about:
- SEO fundamentals
- SEO challenges and opportunities unique to the small law firm
- Highlight common mistakes
- Reveal unethical practices which may get your site penalized
- Cover free and easy to use tools vital to SEO success
- End with 10 things you can do in under 10 minutes to improve your site’s SEO performance
MARCH 29: Website Design Best Practices for Lawyers
This webinar will take place on Thursday, March 29th at 10:00AM PT.
It’s one thing to get people to visit your website, but what about keeping them on the page? Or visiting additional pages? How can you capture their attention, provide the information they are looking for and drive interaction? This webinar will provide helpful tips and best practices for designing your website to maximize its usability.
Lawyers who attend this webinar will learn about:
- Making your website simple to understand and use
- Optimizing your site for search engines
- Writing copy that is easily scannable
- Professional aesthetics
- Knowing where to put the most important information
- Designing with tasks in mind, and more
APRIL 5: Public Relations for Lawyer
This webinar will take place on Thursday, April 5th at 10:00AM PT.
With so much discussion about search engine optimization and search engine marketing, some lawyers may forget traditional methods to get your name and your firm in front of the right people: public relations. Working with the media to provide content, an opinion or your expertise can be just as powerful, if not more, as being on the first page Google’s search results or featured in a television advertisement. But of course, as with any other marketing tactic, creating a rapport with the media takes time and a continuous effort.
Lawyers who attend this webinar will learn about:
- Effectively establish your brand
- Develop succinct messaging and effective communication tactics
- Create opportunities with various media and publishing outlets
- Learn why and how to manage your online reputation
APRIL 12: GUEST: ABA TECHSHOW 2012 Report with Andrea Cannavina
This webinar will take place on Thursday, April 12th at 10:00AM PT.
The ABA TECHSHOW 2012 is a unique conference dedicated to helping legal professionals understand what technology is available and what will suit your needs. Held in Chicago at the end of March this year, we’re pleased to have Andrea Cannavina, CEO and founder of LegalTypist, Inc, at the event taking note of everything solo and small firm lawyers and legal marketers should know about. During this webinar Andrea will recap what she heard and saw over the three-day event. Covering topics such as tablets, e-discovering, paperless offices, virtual lawyering, cloud computing and social media – there’s something for everyone to learn.
And there’s no one more suited to report back on one of this biggest legal technology shows of the year! Andrea customizes each workflow to her client’s existing technology, equipment and comfort level. LegalTypist offers law firms of all sizes a scalable digital workflow accessible from any telephone or internet connection that is as easy on the staff to implement as it is on the firm budget.
We hope you can join us to hear Andrea’s full report.
APRIL 19: Website Analytics for Lawyers
This webinar will take place on Thursday, April 19th at 10:00AM PT.
Do you know how many people visit your website? Where those visitors come from? Which marketing efforts are sending you the most referrals? Or how to measure the quality of those referrals? Questions like these can be answered with website analytics, which allows you to track the efforts of your online marketing. Luckily, Google provides a free and easy to use tool, called Google Analytics, which sheds light into your website’s performance. Don’t be a part of the 90% of lawyers who are flying blind without analytics or who are using antiquated hit counters.
Lawyers who attend this webinar will learn about:
- What is Google Analytics and how to get it
- How Google Analytics can help you market your practice more effectively
- Beginner and Intermediate tips
APRIL 26: Online Reputation Management for Lawyers
This webinar will take place on Thursday, April 26th at 10:00AM PT.
The web is a huge open publishing platform on which almost everyone can share an opinion. How can lawyers monitor and utilize the web to advance their personal reputation? What are best practices when responding to negative information on the web?
Lawyers who attend this webinar will learn about:
- Best practices for dealing with your specific name (common name vs. very unique name)
- How to utilize highly authoritative websites to proactively put your best online foot forward
- How to handle negative information, and even create positive opportunities if they arise
