In case you missed our webinar yesterday with Debra Forman, founder of Pinstripe Coaching, here is the replay! Also make sure you take a look at our upcoming free legal marketing webinar schedule.
Lawyers and Legal Marketers: Join us this Thursday, March 15th at 1PM ET/10AM PT for a free webinar with Debra Forman, the Founder of Pinstripe Coaching. 
As any blawgger will tell you, the ultimate goal of a blog is to engage a lawyer’s target audience of referral sources, clients, and prospective clients. But even with a consistent output of posts, it can take a long time before a traditional blog leads to a new matter.
In this webinar, business development specialist, Debra Forman, will disclose proactive strategies that accelerate your blog’s effectiveness as a tool for client development. Learn little-used techniques that increase your readership’s engagement and leverage your writing time toward your blogging goals.
Avvo is on a mission…and we need your help.
Since the launch of our health Q&A forum and directory just over one year ago, we’ve been dedicated to helping consumers get safe, trusted answers to their health questions – all for free. And so far, the response to the service has been overwhelming.
Today we are the largest health and legal Q&A forum on the web. In addition to a free expert Q&A forum with more than 16,000 participating doctors, we take great pride in the fact that we are the only platform that certifies rates and provides extensive profiles, including licensing information and status, disciplinary history, education, and employer and contact information for more than 90 percent of all doctors in the U.S. On top of that, you, our users, have submitted over 11,000 patient reviews, and nearly 20,000 peer endorsements.
But when it comes to the widespread availability of dependable health information on the web today, Pew Internet research suggests that we still have a ways to go. According to a recent survey, over 80% of Internet users search for health information online, yet more than half report trouble finding information they can use.
We want to change that.
Today we are launching a new campaign for 2012 called “No Question Left Unanswered, or as we like to call it, NQLU, to help bridge the gap between the number of people going online for health information and those that actually receive helpful, trustworthy guidance. Whether the goal is to be prepared for a doctor visit, choose the right medical provider or get educated about a particular health issue, we want to answer one million – yes, one million! – of your questions about health issues and providers this year.
Avvo.com considers it our duty to ensure you’re getting qualified professional advice. And we’ve lined up the best of the best to do so: Leading the campaign are Dr. Lissa Rankin, OB/GYN, best-selling author of What’s Up Down There and listed among Forbes “20 inspiring women to follow on Twitter,” and Dr. Tina Alster, renown dermatologic laser surgeon and founder of the Washington Institute of Dermatologic Laser Surgery in Washington, DC.
The NQLU campaign will also feature new Avvo Health Centers featuring original videos, helpful infographics, interactive quizzes, and of course, participation in our health Q&A forum. We’ll also host “NQLU Live” online Q&A events with Dr. Rankin and Dr. Alster.
So now there’s just one question left: What are you waiting for? Visit our new NQLU campaign page today and ask a question. Help us to help you, and put us one question closer to reaching our goal of one million health answers in 2012.
Only two months until Avvo’s third annual legal marketing conference: Avvocating 2012. 
Over the course of two days – May 3rd and 4th, in Seattle – attendees will hear from a range of outstanding speakers that include technology leaders, digital media experts and web-savvy practicing attorneys.
It’s not enough to know about the latest social media tools and tactics, lawyers and legal marketers must understand how to evaluate different online marketing channels and tie them together in a strategic way. Attendees will walk away with enough strategic ideas to cover a year’s worth of marketing!
Our keynote speaker is Rich Barton, Co-Founder and Executive Chairman, Zillow and Founder of Expedia. Other speakers include:
Tickets are on sale now - but are going fast!
We look forward to seeing you in Seattle this May!
See also: 5 Reasons you Don’t Want to Miss Avvocating 2012
We had a great turnout for yesterday’s legal marketing webinar with guest, Stephen Fairley! Appreciate everyone tuning in and asking questions. Here is the Free Report Stephen referenced during the call. And for those who were not able to make it, here is the replay:
Lawyers and Legal Marketers: Join us this Wednesday, February 29th at 1PM ET/10AM PT for a free webinar with Stephen Fairley, CEO of The Rainmaker Institute.
Social media is no longer a fad. It’s a fundamental shift in the way we communicate and it is quickly becoming a powerful and cost effective tool to market your law firm! Every time you turn on the television companies are asking you to “like them on Facebook” or “follow them on Twitter”—what does that mean and why should you do it? We have all heard the startling statistics:
As a law firm, should you “jump on the bandwagon” and get in before your competitors do or should you “wait and see” if social media really takes hold? If you wait, what will you miss and how do you know if it’s right for you? What are the risks you need to be aware of? What about the ethical rules and regulations? How can you get started? How much time, energy and money should we devote to social media? How do you measure a return on investment? What expectations should you have?
Get these questions answered, and more!
If you are thinking about attending Avvocating 2012: Legal Marketing in the Era of Social Media, but haven’t yet committed, here are five reasons you won’t want to miss this conference:
1) Get a year’s worth of online marketing ideas–in two days. This year’s agenda will cover how to evaluate different online marketing channels and tie them together in a strategic way. It’s not enough to know about the latest social media tools and tactics, lawyers and legal marketers must understand how to create an integrated program.
2) Meet and network with your peers from around the country. We’re also putting together an outstanding and interactive networking reception that will be unlike the other awkward “meet and greets” you’ve attended at conferences in the past! Stay tuned for more details.
3) Many new speakers, and some back by popular demand. Rich Barton, the Co-Founder and Executive Chairman, Zillow and Founder of Expedia will kick off the conference. Following you will hear from tech leaders, digital media experts and web-savvy practicing attorneys.
4) Work one-on-one with Avvo team members. Team Avvo will be available to answer questions and listen to your feedback, offer tips to enhance your profile or look into options for advertising across the site. Folks from sales, customer support and marketing will be accessible, as well as the top executives. We value this opportunity to meet you in person.
5) Enjoy everything Seattle has to offer. You can’t beat our waterfront location at the Bell Harbor Conference Center or the Pacific Northwest accommodations of our partnering hotel: The Edgewater. We’re also only steps from the famous Pike Place Market, great shops and the best dining in the city. You can also take the monorail to the Space Needle or hop on a ferry to explore neighboring islands. There’s so much to do, you might as well make it a long weekend!
Register now for Avvocating 2012. We look forward to seeing you in Seattle in May!
We need your help!
Please take a moment to vote for Avvo CEO, Mark Britton’s LexThink.1 speaking proposal entitled, Back to the Future. The conference theme is “Serving Clients Better” and each speaker gets six minutes to share their one big idea about the future of law practice. Here’s Mark’s submission:
Back to the Future
Due to communication innovations of the 21st century (e.g., Internet, social networking, video chat, etc.), lawyers are being forced back to a time of community interaction and leadership. But the communities have changed. Many are now online in-part or whole. How does a lawyer identify online communities that are most important to his or her practice? What are the best ways to engage those communities?
Have you always wanted to attend LegalTech New York, but just couldn’t get there? Well, this year you’re in luck!
Andrea Cannavina, CEO and founder of LegalTypist, Inc, was there last week and will report during this webinar on the latest news, trends and interesting technologies that were on display at the show. Taking the highlights from the three-day event, she will provide an overview of the keynote addresses, most popular sessions, popular vendors and the conversations buzzing among the hallways. After an hour on this webinar you’ll feel as if you were there!
As the CEO and founder of LegalTypist, Inc as well as an EthicsChecked™ Master Virtual Assistant, Andrea understands the ins and outs of technology for lawyers. She customizes each workflow to the client’s existing technology, equipment and comfort level. LegalTypist offers law firms of all sizes a scalable digital workflow accessible from any telephone or internet connection that is as easy on the staff to implement as it is on the firm budget. We’re looking forward to hearing her takeaways from Legal Tech NY – hope you can join us as well!
This webinar will take place on Thursday, February 9th at 10:00AM PT.
This month Avvo will be at several different events speaking with lawyers. Let us know if you will be there! We’d love to connect in person:
February 7: Washington State Bar Association: Legal + Business = Corporate Counsel: The Equation to In-House Success
Avvo Founder & CEO Mark Britton will offer his thoughts on being a successful in-house counselor, both from a CEO’s and GC’s perspective. He will offer tips for being a better in-house lawyer and better external counsel representing companies. Tickets are still available.
February 11-15: American Association for Justice: 2012 Winter Convention in Phoenix, Arizona
Held over a five-day period, the Winter Convention features education programs for plaintiff attorneys with a national focus; Section, Litigation Group, Caucus, and Committee meetings; a lineup of political speakers, including candidates, elected officials, and pundits; and social events. The convention offers members the opportunity to earn a year’s worth of CLE, to network, and to return to their practices reenergized and better able to represent their clients.
February 16-19: National Association of Criminal Defense Lawyers: 2012 Midwinter Meeting & Seminar in Ft. Lauderdale , Florida
This 2-day program provides criminal defense lawyers with the best strategies for defending those accused of sex crimes, shed light on modern science to effectively dispute the prosecution’s claims of wrongdoing, and minimize the influence and impact of the media on clients’ chances of an acquittal. Some of the best litigators and communicators in the country will address topics ranging from medical evidence, crossing the “rape kit”, defending juvenile defendants, cross-examining children, SAIN examinations, jury selection, dealing with confessions, and developing theories and themes.
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