Don’t Miss These Free Guest Webinars in October
We have some great legal marketing webinars planned for this month, including two Avvo guests, and another from The American Academy of Estate Planning Attorneys. Sign up below, or see the full schedule here.
October 6: Using Personality Assessments in the Attorney-Client Relationship with Kevin Houchin
This webinar will be held on Thursday, October 6th at 10:00 am PT.
Many lawyers have “Attorney & Counselor at Law” on their business cards, but how much time do we spend improving our “Counselor” function? One of the key to being an effective “Counselor at Law” is effective communication between attorney and client, and the attorney’s ability to facilitate effective, accurate communication between the client and other parties to a negotiation or dispute. Because these communications are so important, how can legal professionals facilitate the process of accurate communication? One answer is to implement personality type assessments into our legal and mediation practices.
During this webinar Kevin Houchin, attorney, entrepreneur and leadership coach, will share the motivation, process, and benefits of implementing personality assessments in your law or mediation practice. While the session will focus on the Enneagram personality type assessment, the concepts discussed can be implemented using other personality typing models such as Myers-Briggs, DISC, Strength-Finders, or others depending on the preference of the attorney or mediator using the process.
Lawyers who attend this webinar will learn about:
- The mechanics and ethics of implementing personality typing tools into the client intake process and mediation preparation process.
- How implementing these relationship-building tools will benefit you as an attorney or mediator in both your professional and personal development process.
October 20: Guerrilla Online Marketing: What You Can Do Right Now For Free* (*or, Not Too Much Money) with Jason Epstein
This webinar will be held on Thursday, October 20th at 10:00 am PT.
Hear from Jason Epstein – a partner with the Premier Law Group in Seattle – discuss his experience not only handling personal injury cases, but also managing the marketing efforts for his firm. Specifically, Jason will share the strategy he has developed to reach his target market, including guerrilla marketing tactics, free (and low cost) online tools, search engine optimization and public relations outreach. Bringing it all together, Jason has experienced marketing success as seen by more bringing more clients in the door. You will hear what has worked well for him, and what he has learned through trial and error along the way.
Lawyers who attend this webinar will learn:
- SEO basics and how to increase online search results for your firm.
- Free and low cost solutions to enhance, measure and support marketing efforts.
- Time management advice – how to decide where to focus efforts and how much time to allocate.
We also want to pass along another webinar from our friends at the American Academy of Estate Planning Attorneys. Tomorrow Tuesday, October 4th and Wednesday, October 5th they will be covering the topic “Online Market Domination for Your Law Firm: Mastering the 5 Key Internet Tools to Save Your Law Firm From Extinction in the New Digital World.”
Go here to sign up for the webinar or call 800-975-6448.
The American Academy of Estate Planning Attorneys has been around since 1993 as the “Total Solution” for estate planning attorneys helping them build their business and enhance the technical legal skills. The Academy Fall Summit is also coming up later this month – October 13-17 – in San Diego. If interested in attending, or learning more about membership contact info@aaepa.com or call 800-846-1555. They will also send you a free estate planning practice packet of information and tools.
