Announcing Avvo’s Summer Lineup of Guest Webinars
Summer is right around the corner, and while you may be thinking all about your upcoming vacation, we hope you will take some time to hear from our webinar guests! We have an outstanding schedule covering topics from email best practices and legal technology tools to integrated marketing and law firm business models. Please also check out the complete legal marketing webinar schedule on the Avvo Blog.
June 2, 10AM PT: The State of Law Firm Email Marketing: Benchmarks, Trends and Best Practices with Joshua Fruchter
What’s a good open rate for a law firm email newsletter, alert or invitation? A good click-through rate? In this webinar with Joshua Fruchter, lawyer and principal of eLawMarketing, you will get answers to these and other questions by reviewing email marketing benchmarks, trends and “best practices” compiled from eLawMarketing’s database of 6,896,610 emails distributed by law firms of all sizes.
Lawyers who attend this webinar will learn about:
- Email marketing vs. email “blasts”
- Email template design
- List management, distribution and tracking
June 9, 10AM PT: Bootstrapping a New Law Firm with Free Software: Practice Management on a $0 Budget with Sam Glover
Free software can be an effective tool for new practices. Hear from Minneapolis attorney Sam Glover – a self-described blogger, business lawyer for geeks, and consumer rights advocate – introduce the free and open-source software and service that lawyers can use to run a law firm. He will also compare the free options to the ones you have to pay for, and talk about how to make the decision whether to pay or not.
Lawyers who attend this webinar will learn about:
- Practice management tips for new law firms
- Latest technology solutions and services that are affordable or even free
- How to make a change – the technology decision making process
June 29, 10AM PT: Reinventing Your Practice in the Recovery with Ari Kaplan
Find out how to reinvent your practice and build your profile in today’s changing digital landscape. Ari Kaplan, Esq., author of Reinventing Professional Services – Building Your Business in the Digital Marketplace (Wiley, 2011) will discuss:
- Strategic cost-effective suggestions for transforming your practice
- Innovative tips for enhancing your work productivity and job satisfaction
- Utilizing social media to be in the know and to be known.
July 14, 10AM PT: An F-Word Manifesto: Flat Fee/Membership Engagement Model for Small Business Lawyers with Kevin Houchin
Kevin Houchin hit a low point in his career while practicing in the “safe” and “accepted” hourly-rate and project fee model. Something had to change, so he took a chance and allowed his creative business clients to hire him for a year on a flat monthly fee. It worked! And, the flat fee model changed his life. Kevin will share all the details (yes, even talking dollars) during this webinar for attorneys who serve small, creative, innovative, inventive, and start-up businesses.
Lawyers who attend this webinar will learn about:
- The hourly-billing “traps” that lawyers find themselves stuck in
- How to take the steps to change, and create a more holistic and rewarding business model
August 4, 10AM PT: Develop a Strategic Approach to Integrated Marketing for Law Firms with Gina Rubel
Lawyers and legal marketers understand their firm needs a website, a logo and even business cards. Many also understand the benefit of a blog, email newsletters, online profiles and public relations campaigns. But not many lawyers know where to start and how to strategically piece together each marketing initiative so that they support the brand, key messages and ultimately bring in more business. In this webinar you’ll hear from Gina Rubel, the President/CEO and founder of Furia Rubel Communications, a marketing and public relations agency with strong experience working with small, medium and large sized law firms. Gina will discuss how you can put together an effective integrated marketing plan and best practices for ensuring its implementation is a success.
Lawyers who attend this webinar will learn about:
- Brand identity and message creation
- Developing a marketing plan to reaching a target audience
- How to integrate each marketing initiative to ultimately bring in more business
