Hear from Microsoft at Avvocating 2011
We are thrilled to have two speakers from Microsoft presenting at the Avvocating Conference next month in Orlando, Florida. Have you signed up yet?
On Thursday morning Duane Forrester, Senior Product Manager with Bing’s Webmaster Program, will discuss the Mindset for Success.
Previously to his position with Bing, Duane was an inhouse SEM running the SEO program for MSN in the US & Americas. He’s also the founding co-chair of SEMPO’s In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers. Duane was a moderator at www.searchengineforums.com and maintains his own blog at www.theonlinemarketingguy.com. When writing for Search Engine Land, Duane’s main focus was on in-house search marketing, both what it took to manage it, and who folks were in the industry. Here’s a snapshot of his presentation:
Mindset for Success
Join Duane Forrester for an intimate discussion about what it takes to be successful with your online business. We’ll delve into what the search engines are looking for, and how you can leverage your own skills and passions to move your business ahead of the pack. We’ll be touching on a variety of topics such as SEO (technical and editorial), conversion optimization, voice, depth of content and most importantly, you. You are the most critical factor in your success, so getting your “Mindset for Success” sorted out is critical.
On Thursday afternoon, Michael Mostert of Microsoft’s Small & Medium Business Group, will speak about Advanced Pay Per Click Marketing.
Michael has been with Microsoft since 2008, and has worked on multi-million dollar paid search campaigns for clients such as eBay, Sears, Expedia, REI, and Nordstrom. Currently, he works for Microsoft’s SMB Group, helping small-to-medium size businesses better understand the search engine marketplace and how to optimize their search advertising. Prior to joining Microsoft, he worked in the online departments of small businesses and ran his own web service. Here’s an overview of his discussion:
Advanced Pay Per Click Marketing
Performance-based, PPC marketing can be an effective tool for generating prospective clients; however, it must be a strategy that you approach thoughtfully and evaluate repeatedly. Learn how to use sophisticated bid management techniques, explore landing page best practices and track PPC to calculate your return on investment.
We’re less than a month away, but tickets are still available! Hope to see you there!
