We are thrilled to have two speakers from Microsoft presenting at the Avvocating Conference next month in Orlando, Florida. Have you signed up yet?

On Thursday morning Duane Forrester, Senior Product Manager with Bing’s Webmaster Program, will discuss the Mindset for Success.

Previously to his position with Bing, Duane was an inhouse SEM running the SEO program for MSN in the US & Americas. He’s also the founding co-chair of SEMPO’s In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers. Duane was a moderator at www.searchengineforums.com and maintains his own blog at www.theonlinemarketingguy.com. When writing for Search Engine Land, Duane’s main focus was on in-house search marketing, both what it took to manage it, and who folks were in the industry. Here’s a snapshot of his presentation:

Mindset for Success
Join Duane Forrester for an intimate discussion about what it takes to be successful with your online business. We’ll delve into what the search engines are looking for, and how you can leverage your own skills and passions to move your business ahead of the pack. We’ll be touching on a variety of topics such as SEO (technical and editorial), conversion optimization, voice, depth of content and most importantly, you. You are the most critical factor in your success, so getting your “Mindset for Success” sorted out is critical.

On Thursday afternoon, Michael Mostert of Microsoft’s Small & Medium Business Group, will speak about Advanced Pay Per Click Marketing.

Michael has been with Microsoft since 2008, and has worked on multi-million dollar paid search campaigns for clients such as eBay, Sears, Expedia, REI, and Nordstrom.  Currently, he works for Microsoft’s SMB Group, helping small-to-medium size businesses better understand the search engine marketplace and how to optimize their search advertising. Prior to joining Microsoft, he worked in the online departments of small businesses and ran his own web service. Here’s an overview of his discussion:

Advanced Pay Per Click Marketing
Performance-based, PPC marketing can be an effective tool for generating prospective clients; however, it must be a strategy that you approach thoughtfully and evaluate repeatedly. Learn how to use sophisticated bid management techniques, explore landing page best practices and track PPC to calculate your return on investment.

We’re less than a month away, but tickets are still available! Hope to see you there!

Join us for Avvocating in Orlando, Florida May 19-20!

We’re less than one month away from the Avvocating Conference! We have lawyers and legal marketers from more than 20 different states attending. Have you signed up yet?

In anticipation of two great days focused on advanced online marketing strategies and tactics, we will take time over the next couple weeks to tell you about the speakers confirmed to present at the conference.

That said, we are very excited to announce that Kendall Coffey, of Coffey Burlington in Miami, Florida, will be the Avvocating Conference keynote speaker.

KEYNOTE: Spinning the Law: Trying Cases in the Court of Public Opinion - Kendall Coffey, Lawyer

What if the Elian Gonzalez controversy and the Florida recount happened today? Kendall Coffey, the high stakes litigator who was involved in both the Elian Gonzalez case and the 2000 presidential election recount, examines the role of public opinion in the court of law.  Looking at these historic events, Kendall will explore how both sides used public sentiment to further their goals, and most importantly, how these strategies can be applied to cases today. It has only been ten years, but the media and technology landscapes have changed dramatically. How do you adapt? Have the rules changed?  Should attorneys embrace social media as a tactic for persuading public opinion? Kendall will provide unique guidance that is essential for the modern litigator to understand.

Kendall Coffey is an author, guest lecturer and speaker, legal analyst, former U.S. Attorney and partner at Coffey Burlington concentrating on complex litigation at trial and appellate levels, in federal and state courts. He is a former U.S. Attorney for the Southern District of Florida (1993-1996); and most recently Chair, Southern District Conference, Florida Federal Judicial Nominating Commission (April 2009 – present). Kendall is annually recognized as one of Florida Trend’s Legal Elite, a Florida “Super Lawyer,” and South Florida Legal Guide’s “Top Lawyers”. Mr. Coffey is also a teacher (adjunct faculty member for the University of Miami School of Law) and has been a legal analyst providing commentary for international, national and local broadcast networks.

Most recently, he has appeared in television and radio shows around the country discussing his new book Spinning the Law: Trying Cases in the Court of Public Opinion, and at speaking engagements ranging from Stanford Law School to the New York Lawyers Association. Recent engagements include featured speaker at Los Angeles Loyola Marymount Law School’s Fidler Institute on Criminal Justice, the 6th Annual H.F. Guggenheim Symposium on Crime in America held at John Jay College of Criminal Justice in NYC and the Annual CLE Conference for Civil and Criminal Litigators held in Miami earlier this month.

Join us for Avvocating in Orlando, Florida May 19-20!

Tweeting or posting about your Avvo contributions online should be easy, right?  You shouldn’t have to go to every answer, guide, review or endorsement and click “share this” each time.

So this week Avvo launched new features to make updating your social networks easier. In just a few simple steps, you can share all the great advice you’re giving and all the wonderful things your colleagues and clients/patients are saying about you.

Share as you go – how it works.

When you answer a question, write a guide, or endorse a peer, you have the option to share your contribution on Facebook or Twitter as soon as it posts on Avvo.  Just select the social network(s) you want to use before you submit on Avvo.  To make it easy for you, we remember what you did last time and keep that box checked for your next visit.  Of course you can always uncheck it if you don’t want to share a particular answer, guide, or endorsement and we’ll remember that too. Check out a couple examples.

Share for me.

Wouldn’t it be great if you could also share the nice things people are saying about you?!  Now you can. All you need to do is sign up on your ‘Accounts Settings’ under the new ‘Sharing’ tab.

You can select Facebook or Twitter and we will post your positive reviews, endorsements, and Avvo Rating increases as they post on the site.  Now everyone in your network will see the great things people are saying about you.

Share-thee-well!

***ИкониПодаръциikoni

Over the past few weeks, we’ve launched a series of changes to improve our Q&A product. Already the largest free legal and health question and answer forum on the web – receiving more than 50,000 contributions each month – these changes are designed to make it easier for doctors and lawyers to be notified when new questions are asked, improve the efficiency of answering questions and provide a mechanism for conversation to occur.

Immediate question notifications

We have had strong feedback from lawyers and doctors for e-mail notifications as soon as question is asked. So, we’ve extended all of our subscriptions to offer two types of frequency:

• Immediate — as soon as a question is asked in your subscription, we send you an e-mail. Use this option if you want to be among the first to know.
• Daily digest — we’ll roll up all questions asked in subscription into a single daily e-mail. Use this option if you want to limit the number of e-mails Avvo sends to you.

To sign up, pull down the “My Avvo” menu in the top right corner, choose “Subscriptions”, and select “Immediate e-mail”.

Answer disclaimer

We’ve noticed many doctors and lawyers copying and pasting a custom disclaimer to each of their answers. We’ve decided to save you the step. Now, you can store this disclaimer with Avvo, and we’ll add it to all new answers going forward. Here is what it looks like:

There are two ways to use this:

Option 1: The next time you’re answering a question, look for this bit of UI:

Once you set it on one question, it’ll be there for every answer. You can always edit it, as you need to.

Option 2: Pull down the “My Avvo” menu in the top right corner, choose “Account Settings”, and look for the “Answer Disclaimer” section.

Answer question by e-mail

If you sign up for immediate notifications, you have the added advantage of being able to answer the question by simply replying to the e-mail. We’ll automatically append any disclaimer (see above) you have on your account, attribute the answer to you, and assign any points due towards contribution levels. Just click reply and type up an answer — we’ll do the rest.

Improved answer voting

We’ve made a few changes here. We have decided to change our interface from a thumbs up/down to an arrow indication. These votes will then determine sort order of answers in the display. To minimize gaming, we’ve decided to require the user be registered on Avvo to participate in voting. And, we’ve started putting a face behind the vote, if you are a professional.

Answer comments

We’ve introduced comments on answers. This allows a discussion to occur for any given answer without providing a new answer. Since launch, we’re seeing it as a way for users to thank the attorneys and doctors for providing great advice. As well, we’re seeing additional follow-up details provided about the specific situation the asker is dealing with. And, finally, we’re seeing professionals discuss the finer points of an answer:

So, that’s it for now. Try them out and send any feedback our way. We’re always listening.

Apple.  Facebook.  Google.  LinkedIn.  Microsoft.  Avvo.  You.

Join the most impactful technology leaders in the world and take your online marketing to the next level at Avvocating 2011.  Come to Orlando, Florida May 19-20 and learn all you need to know about online marketing from the experts in this two-day, cutting edge seminar for legal marketing, social media, and online reputation management.

Avvocating attendees will hear directly from technology leaders about the trends that are changing the face of the legal industry and learn hands-on skills to bolster their online presence and drive prospective clients to their firm.

Get your tickets now, and take advantage of the special Avvocating room rates we’ve arranged for you at the Hilton Orlando.

Could this deal get any sweeter?  Yep – every Avvo Advertiser can send one representative to Avvocating for FREE.  Just call your friendly Avvo Account Manager after attending the conference, and we’ll credit your account for the total cost of your Avvocating admission.  Thanks for being part of Avvo!

We’ve commented several times over the years about the odd phenomenon of doctors requiring patients to sign agreements to not leave online reviews of the doctor. And although Avvo has been providing an online forum for clients of lawyers for years, we’ve never seen something similar from legal professionals – likely because they realize that such agreements are both ill-advised and unenforceable.

A new public policy site, www.doctoredreviews.com, is seeking to provide doctors with the same sort of guidance should they consider using these contracts. A joint venture of the Santa Clara University High Tech Law Institute and the UC Berkeley School of Law’s Public Policy Clinic, DoctoredReviews provides a great summary overview of the problems inherent in using these agreements, as well as really good advice on how doctors (and any service providers) should respond to negative feedback online.

Among these recommendations are two key points that we talk about to professionals every day:

- You can easily respond to comments without violating privacy concerns. The best response, in fact, is to reiterate your practices, responsiveness and willingness to directly address concerns . . . rather than debating the specifics of the online complaint.

- Negative reviews of professionals are both rare AND potentially a good thing. They are indicative of a credible reputational ecosystem (100% positive feedback feels less-than-real to many consumers), and provide a very powerful platform for a professional to showcase their professionalism and responsiveness by commenting on the negative review.

We’re happy to welcome DoctoredReviews, and encourage any professional concerned about online reputation management to visit the site to learn more – particularly if you’re considering using contracts to try and limit your patient’s right to comment online.

Doctors are notorious for not taking their own “good medicine” … both when it comes to managing their own physical health (what physician hasn’t claimed that he is too busy to exercise, get enough rest and eat healthy?) but especially when it comes to taking a pulse on the efficiency of their own business operations.

Working as a practicing physician – either in independent practice or as part of a hospital or clinic employment model – keeps the typical doctor running 24/7 at top speed. Clearly, the medical field is demanding and, by nature, it needs to be highly patient service focused.  It is clearly a profession that doesn’t leave extra time for the finishing touches on the administrative and operations front.  But, as the healthcare environment becomes both increasingly complex, it is also becoming increasingly competitive.  There have been major studies in the last 20 years on this dynamic – one of the most prolific being Feldman and Sloan’s Competition Among Physicians – revolving around how a doctor’s self interest to succeed impacts price controls and other fundamental drivers of healthcare economics.  While medicine is an altruistic profession, it is still a profession and any physician who wants to be profitable must keep an eye on the “front room” as well as the operating room.

There are hundreds of thousands of doctors in the U.S. who are absolutely masterful at clinical science, but have no awareness whatsoever on how to run a business and manage their “clients” (i.e. their patients).  In years past, there was a certain amount of disdain for proactive marketing of a doctor’s personal reputation or practice.  For one thing, those who felt they had the goods when it came to delivering a high rate of medical outcomes “didn’t need to promote themselves” – word of mouth would be do the job, and patients would come knocking.  While certain elements of this old adage still ring true, the dynamics have changed. The medical field has to come – kicking and screaming – into the new world order when it comes to business, thought leadership, and managing influence.  Because the rules of the game have changed for their consumers (patients who now turn to new tools and models for gaining and evaluating information, forming alliances and managing their own personal lives), the rules must accordingly shift for physicians as well if they desire to stay relevant and accessible to these patients who typically are far more communication savvy than they are.

So, here at Avvo, we hope to serve as a symbolic Pied Piper to help offer doctors – who are overwhelmed by their work day demands – the right tools to “take the leap.”  We’d like to turn the tables and challenge – or better yet, inspire – members of our physician community to jump up on the examination table and get a check up … on their business acumen.

While there are many attributes to running a successful practice operation (billing, insurance industry relations, accounting, etc.) that fall outside of Avvo’s scope of expertise, there are many fundamentals aspects that do.  Most prominently, marketing.  Marketing is not an ugly word that needs to be automatically linked with an “excessive spend.”  Just the opposite, the best and most effective marketing can be influencer and word-of-mouth driven and initiated through tools that are FREE.  Avvo regularly counsels doctors on the importance of establishing good marketing practices relying heavily on the use of non-paid Web services and reliable offerings such as our service.

Following are some basic tips for improving your business health:

• Learn about and understand the role of social media. Tools like Facebook, LinkedIn and Avvo are bigger than any social event (e.g., conference, party, etc.) you can attend in person – and you can often attend at any time of the day, wearing anything you like.  Social media websites provide a viable, daily means for physicians to drive prospective patients to their “Core Web Presence” (see below), and they help to create a dialog that builds trust and loyalty.
• Establish a Core Web Presence. A Core Web Presence is your calling card on the Web.  Your Core can be a dynamic website, blog or online directory.  In addition to the linked article above, please give us a call if you would like to learn more about building a Core Web Presence.  We offer free consultations over the phone and are happy to come talk to your group, clinic or hospital regarding this and other Web strategies.
• Become a visible leader within the healthcare community. Pursue speaking panel opportunities and conference participation in appropriate venues that offer both peer-to-peer and patient exposure.  Publish and share your breakthrough white papers.  Champion a cause relevant to your specialty field that shows your commitment to making a difference in the lives of your patients.
• Don’t shy away from a free opportunity to weigh in with the community. Avvo offers excellent ways for doctors to showcase their clinical knowledge and expertise through contributions to our Avvo HealthGuides and through participation in our online Q&A forum.   But there are many other places as well.  It all depends on your target audience.

The bottom-line:  If you don’t take the responsibility for managing your reputation proactively, someone else will manage it for you … and it might not be to your liking.  Or other more savvy physicians who understand the power and importance of wielding thought leader influence will move to center stage within clinical circles and before the local patient pool. The days of waiting for patients to line up in the hall have unfortunately passed, and doctors who ignore the obvious advantages of online and influencer marketing will simply lose the opportunity to effectively sustain and grow their practice.

So take the business check-up … you might be surprised by the test results.

One question I and the rest of the Avvo marketing team often get is, “How do I pick a good SEO/PPC consultant?” Or, more specifically, “What sort of questions would you ask if you were interviewing an SEO/PPC consultant and what kind of answers would you look for?”

Search engine optimization (SEO) and pay-per-click (PPC) continue to pervade online marketing, so this pops up a lot. I thought I’d dedicate a couple of blog posts to my thoughts on the matter, starting with SEO, and then following up later with a PPC version.  So, let’s jump right into 10 questions I would ask a prospective SEO consultant if I were hiring one tomorrow:

1)    Do you actually perform the SEO work yourself?

Before getting into a detailed discussion, it’s important to know exactly with whom you’re talking. Some SEO firms are small enough that when you interview them, you’ll speak with the person who does the SEO work. Other SEO firms have dedicated salesmen and account managers who operate as the face of the company, and you’ll rarely, if ever, get to speak with the person actually doing the SEO work.

I’m not going to say that one is necessarily better than the other, because certainly there are great search engine optimizers (SEOs) who have delegated sales and account management duties so they can concentrate on SEO. However, I personally would rather speak with the person doing the work.  The reason is that while some salesmen are very knowledgeable of the nuts and bolts of their firms’ SEO practices, many are not, and I’d want to be sure what I’m hearing is accurate.

2)    Have you ever done SEO under any other business names?

Bad SEO companies operate on a “churn and burn” business model.  In the age of the Internet, when bad reputations get around, this often prompts SEO firms to change their names to prevent new clients from finding out about their trail of dissatisfied former clients.  So find out if the company you’re talking to is just the latest incarnation of another failed company.

3)    How long have you been doing SEO professionally?

Here you’re trying to avoid someone who just learned about SEO yesterday.  The reason the “professionally” qualifier is there is to distinguish between the professionals and the tinkerers.   As with any kind of a professional, years of experience aren’t necessary or sufficient to guarantee a high level of skill, but they do lessen the risk of hiring a total amateur.

4)    How do you build links?

One way to think of SEO is to divide it into two parts: on-page SEO, which is all of the things you can do directly to your website; and off-page SEO, which is mostly building links to your website.

In my opinion, it’s much harder to do link building well than it is to do on-page SEO well (at least for small websites), and both are key parts of successful SEO.  This is, after all, why Google chose to make links such a large part of its ranking algorithm: because it’s difficult to convince other websites to link to you (especially if they’re reputable, established websites), while it’s relatively easy to manipulate your own website code.

So what sort of answers would I look for in how an SEO builds links?  Well, since there a million different ways to build links, and the most creative ways are sometimes the best,  I don’t have a standard check list.  Rather, I’m looking for creative methods that:

• Create and market useful, unique content to people likely to link to my website.
• Attract links from people who genuinely find my website useful and want to spread the word.

You’ll find most link building methods that are either ineffective or risky don’t meet the above criteria.

5)    How do you report links to clients?

It’s essential that an SEO firm regularly report to you exactly how they are building links to your website.  Bad SEO firms either don’t report this at all or give vague reports that don’t allow you to judge the quality of links they build.  Apart from SEO, bad link building methods could be a liability to your reputation.

Another thing to watch out for are SEO agencies that are great at researching lists of websites they’d like to get you links from, but are horrible at actually acquiring those links.  So, while identifying link targets is important, watch out for copious reports that only amount to link wish lists that never become reality.

6)    What results can I expect in what rough time frame?

There are two facts about SEO you need to be aware of:

• Results are never certain.
• Goals can take months or years to accomplish.

The problem with these two facts is that if you’re sophisticated enough realize them, you are also ripe for exploitation.  Bad SEO agencies will take advantage of the fact that SEO can take a long time to string clients along for months or years, delivering no results, until the client finally realizes he’s being taken for a ride. This is the M.O. of churn-and-burn SEO agencies.

The key to finding the sweet spot between being a sucker who gets strung along and a nightmare client who unreasonably demands immediate results is to realize that although SEO can progress slowly, it should progress.  In other words, while you may not get all of your SEO wishes tomorrow, you should be seeing improved search engine visibility in a matter of months, not years.

A good SEO consultant should be comfortable going over with you a set of goals that allow you to hold the SEO accountable, while at the same time not promising you “#1 results in 30 days, guaranteed.”

7)    How will I know your SEO work is actually producing more business for me?

It’s important to keep in mind that SEO is ultimately about driving more business through the door.  It’s not necessarily about keyword rankings, if those keywords don’t result in more business.  So you want to make sure you get two different kinds of reports:

• Traffic reports that show organic traffic growth.  You should be able to see sample reports that show where traffic is coming from and where it’s going.
• Conversion reports that show the organic traffic is doing something that indicates it’s resulting in prospective clients (e.g., calling you or emailing you).

Traffic reports are fairly simple.  Conversion reports can get a bit more complicated, but this is one place where good SEOs are separated from great SEOs. For example, it’s actually possible now to use call tracking so that you know, every time the phone rings, not only if the phone call originated from your website, but which keyword sent that person to your website.  While call tracking specifically may not be a good fit for every situation, having some way of tracking (or estimating) how many people are actually turning into clients is essential for measuring ROI.

8)    What sort of things do you do for local SEO that you don’t do for national SEO?

Local SEO in Google is a unique animal, and not all SEOs understand the nuances.  If you’re a professional targeting a local market, local SEO is probably more important to you than national SEO.  So local SEO knowledge is essential.  But how can you tell if the SEO knows local SEO?

Luckily, an SEO consultant out of Portland named David Mihm hosts a survey that ranks local SEO factors.  Familiarize yourself with the top 5-10 items here and see if the consultant you’re interviewing understands them. You don’t need to become an expert on these things yourself, but if you study these things for half an hour and wind up knowing more than your prospective SEO consultant, it’s time to look elsewhere.

9)    What is the minimum contract term?

Because SEO can take months to see results, I don’t think it’s unreasonable for an SEO firm to require minimum contracts.  However, I would prefer a contract that allowed me to get out after 3-6 months vs. a year or more.  The reason is twofold:

• If the SEO isn’t doing what he promised or is difficult to work with, I don’t need to wait a year for results to know I’m getting rid of him.
• Even if my ultimate goals aren’t achieved for years, I should see some results after 3-6 months and I would strongly consider getting rid of an SEO agency that showed none whatsoever.

That said, I won’t categorically say you should avoid SEO agencies with longer contract terms.  The reality of the market is that the best SEO agencies have the luxury of dictating whatever contract terms they want, and if you trust them, this isn’t necessarily a bad thing.  However, all else equal, the more flexible the contract, the better.

10)    What exactly do I get for my money?

What you want to avoid are vague expectations like “For $10,000/month you will get Deluxe SEO.” What does that really mean, after all? You don’t “do SEO.”  SEO consists of discrete activities like content production, Web design, keyword research, link building, etc., and you should know exactly which activities you’re paying for.

You should get monthly reports that show exactly what the SEO agency is doing.  If you don’t, you’re inviting them to sit around and do nothing while cashing your checks.  Ask to see a sample report.

Educate yourself

Before wrapping this up, let me give a last bit of advice — educate yourself about SEO and online marketing in general.

Obviously the reason you’re hiring someone is because you don’t have the time to become an expert yourself, but that’s no excuse to be completely in the dark.  Just as having a basic understanding of how your car works allows you to pick a better mechanic, having a basic understanding of SEO allows you to pick a better SEO consultant.  Better yet, you’ll also gain an appreciation for SEO’s role in a holistic online marketing plan and quash unrealistic notions of what SEO can and can’t accomplish.

With only a small investment in time, you can gain a basic understanding of SEO by using free resources like these:

• SEOmoz ranking factors (great summary of all SEO ranking factors and their relative importance)
• SEOroundtable (great for daily SEO industry updates)
• Alltop SEO (an aggregator of top SEO-related blog posts)

Avvo is hosting a half-day Online Marketing Training session for lawyers on Wednesday, June 1st at Avvo’s headquarters in downtown Seattle.

The session is FREE and open to the first 20 people who sign up!

Click Here to Get Tickets

Given by Mark Britton, Avvo founder and CEO; Josh King, Avvo General Counsel and Conrad Saam, Avvo Marketing Director – topics will cover the fundamentals of building a successful law practice by utilizing free and easy tools on the web. It is ideally suited for solo/small firm attorneys and marketing directors at mid-sized firms.

Agenda:

• Web Strategy: Managing Social Media and your Online Reputation – Explore the myriad social media options available to attorneys and build a Core Web Presence strategy that prioritizes social media opportunities for maximum effect. The web is a huge open publishing platform on which almost everyone can share an opinion. How can lawyers monitor and utilize the web to advance their personal reputation. What are best practices when responding to negative information on the web?

• Search Engine Optimization Best Practices for Lawyers – Understand the fundamentals of SEO so attorneys can adopt SEO best practices to for their own online search strategy instead of relying on expensive consultants.

• Google Website Analytics for Lawyers – Track the success of your online marketing initiatives and investments through mastery of Analytics, the free, easy-to-use tool from Google.

• $20 and 60 Minutes – A fast-paced, presentation covering how to set up a website, add blogging functionality, set up profiles on LinkedIn, Facebook and Twitter, claim an Avvo profile and tie them all together, for less than $20 and 60 minutes.

• Ethical Issues in Online Legal Advertising & Social Media (1hr CLE) – One Hour CLE on how the ABA Model Rules and specific state rules are implicated by rapid changes in technology.

Date: Wednesday, June 1st
Location: Avvo HQ, 1218 Third Avenue, Suite 300, Seattle, WA 98101
Time: 1PM-5PM PT. Drinks and networking after.
Cost: FREE (only 20 spots available)

Click Here to Get Tickets

Introducing the Avvo Plastic Surgery Rewards® Card, the only card that gives you points towards a free Botox, liposuction, or breast augmentation procedure. The card works just like an airline miles card, except that instead of free travel, you redeem your points for free plastic surgery.

More information and better guidance than ever before

Avvo is dedicated to giving people access to free information and guidance, but when a person moves beyond research and decides to undergo cosmetic surgery, cost can be an issue.  That’s why we are offering the opportunity to save up for plastic surgery without sacrificing anything or changing your lifestyle.

That’s right, you can have your cake and eat it too … and with free liposuction, who cares if it goes straight to your hips?!

Don’t want plastic surgery? No problem!

The Avvo Plastic Surgery Rewards® Card isn’t just for people who want plastic surgery.  With easily transferable points, it’s for anyone who wants to give the gift of plastic surgery.

What are you waiting for?

Check out all the details of the Avvo Plastic Surgery Rewards® Card here.