Using Client Reviews to Boost Your Online Presence (and Get More Clients)
Recently one of my clients and I were going over his Avvo profile together. We were working on updates to his profile, and of course, the Avvo Rating came into play. I made a few suggestions – adding new Awards, updating Associations and Work Experience, and of course, getting those ever-valuable Peer Endorsements and Client Reviews. My client stopped me here and said, “That’s why I like Avvo so much. Anyone can get on here and write about me, so people trust it.”
When you look for a babysitter, you’re not going to trust just anyone. You can interview the top candidate from any nanny agency, selecting applicants based off of education, experience, or date of CPR Certification. But the best resume in the world won’t make your decision for you. You’ll want to ask your friends, neighbors, and family members who they trust – how their own kiddos’ sitter behaves and interacts with them and their children. You’ll want to know, from someone in your position, what you can expect and who you can trust.
The legal world can be complex, daunting, and difficult for non-lawyers to navigate. But the basic premise of word-of-mouth is still the strongest advertising campaign out there. Your prospective clients will review your profile, your practice areas, and your Avvo Rating. But our studies show that the most important part of the Avvo Profile to your prospective clients is the client review section.
So how can you make the most out of old-fashioned word-of-mouth marketing while online? Sign in to your Avvo Profile, and select the “Edit My Profile” tab. Scroll down to the “References” section, and just beneath the “Client Reviews” heading, select “Request.” This will prompt you to send a basic, fully customizable email to your past and current clients, inviting them to view your Avvo Profile and review your legal services.
These client reviews will be read by our Customer Care team, and, when approved, posted in the References section of your Profile. If you’re an Avvo Pro member, you can hand-select client reviews to feature in your Profile Introduction for even more visibility.
You’ve worked hard to build a practice worth sharing. Use Client Reviews to let your legal expertise speak for itself.
Tags: Avvo, Avvo Pro, Client Reviews, legal advertising
