Announced: 2011 Free Marketing Webinar Schedule
With 2011 right around the corner, we’ve released the schedule for next year’s free legal marketing and healthcare marketing webinars. There are new topics, as well as several of the most popular from the year before. Please take a few minutes to look through the calendar and sign up for any and all of interest!
For the legal marketing webinars we also have an outstanding line up of can’t miss guest hosts:
January 6 – 10AM PT: Spinning the Law: Trying Cases in the Court of Public Opinion with Kendall Coffey
Former Southern District of Florida U.S. Attorney Kendall Coffey represented Al Gore in the 2000 election recount and the family of Elian Gonzalez, among many other high profile litigants. His new book – Spinning the Law: Trying Cases in the Court of Public Opinion (Prometheus Books, 2010 — with an introduction by Alan Dershowitz) provides unique guidance on navigating the media landscape that is essential for the modern litigator to understand.
Lawyers who attend this webinar will learn:
- The role of media spin in the American justice system.
- How the trial of O.J. Simpson sparked a media revolution.
- Why freedom of the press undermines the right to a fair trial.
- Techniques for reducing the devastating impact of pretrial publicity.
- How the cases of the 2000 election recount and Elian Gonzalez illustrate the power of a strong media message.
- Why defense lawyers are the “underdogs” of the justice system and how you can change that.
- Key media tactics used by the defense in the high-profile cases against Scott Peterson, Kobe Bryant, Michael Jackson and Martha Stewart.
January 13 – 10AM PT: Painlessly Get Your Inbox to Zero with Andrea Cannavina
If your email inbox is taking over your life and things are slipping through the cracks, this webinar is for you! Spend just one hour with Legal Virtual Assistant Andrea Cannavina as she gives out practical tips to manage your inbox so you can go from go from stuffed and stressful, to clear and focused.
Lawyers who attend this webinar will also receive two free giveaways:
- Ebook: Email Etiquette by Judith Kallos
- Technolawyer TechnoFeature: Move Over David Allen, There’s A Better Way To Get Things Done
February 10 – 10AM PT: Getting a Seat at the Table – How Marketers Can Get the Respect They Deserve with Larry Bodine
How do you get a “seat at the table” where the management takes you seriously? Most marketers are so busy putting out fires that they don’t have time to think strategically. Or when they do, the top lawyers don’t listen. This webinar, presented by Larry Bodine, a lawyer and business development advisor for nearly two decades, will offer insight and best practices for legal marketers seeking to make true change happen within their firm.
Lawyers and legal marketers who attend this webinar will learn about:
- How and when to get a seat at the management table
- Position marketing as a revenue source and demonstrate ROI
- Market yourself internally and manage varying firm personalities
March 10 – 10AM PT: Unbundling Legal Services with Stephanie Kimbro
The rise of the DIY client and the increase in the public’s desire for online legal services are encouraging the growth of unbundled legal services. The public is turning to online legal service companies or legal “kits” in an attempt to manage their legal needs in a more affordable manner. However, these methods may not include the review of a licensed attorney and may not be the safest methods for the public to turn to.
Unbundled legal services, also called limited scope representation or discrete task representation, may be used by a variety of law practices from solos to large law firms to tap into this market of unmet legal needs. Technology exists to assist the attorney in streamlining the unbundling process by using document automation and assembly programs that make unbundling legal services a cost-effective form of delivering legal services to the public. However, attorneys providing limited scope representation should be aware of certain ethics risks and best practices. Whether unbundling is handled in a traditional firm setting or through the use of technology, attorneys should be aware of the benefits and risks of this alternative method of delivering legal services to their clients.
Lawyers who attend this webinar will hear from Stephanie Kimbro, the founder of Kimbro Legal Services, about:
- ABA and state bar ethics rules regarding unbundling
- Unbundling in a traditional practice
- Unbundling using technology
- Limiting malpractice risks and best practice recommendations
March 17 – 10AM PT: Business Development and Online Social Networking with Larry Bodine
Despite the overwhelming popularity of online social networking across all age groups, its use in the legal industry is still often challenged. In this webinar, presented by Larry Bodine, a lawyer and business development advisor for nearly two decades, lawyers will learn about the various online social networking tools available, and how they can effectively be used to achieve business development goals. Larry will also offer important caveats to keep in mind when engaging online.
Lawyers who attend this webinar will learn about:
- Wide range of social networking tools
- Dos and don’ts for social networking
- Examples of success from practicing attorneys
- Steps to get involved right away
June 6th, 2011 at 1:31 pm
Hello,
We are a 22-year multi-cultural marketing agency and would like to know how we can get our partners scheduled as an expert on one of your relevant webinar series. Thank you for your prompt response.