Best Practices for Avvo Marketing Syndication
Your Avvo profile took time to build, and your Avvo presence is a continuous part of your legal marketing campaign. So take advantage of the syndication options we provide, and show off your Avvo presence on your website or blog.
We offer three basic ways to simply and effectively sync your Avvo information and expertise with your other online forums, and for all Avvo attorneys, syndication is completely free!
1. Avvo Badge: Link directly to your Avvo profile with a micro, small, or large custom Avvo Badge. With the option to display your Avvo Rating, you can use these badges to direct your clients to your Avvo Profile and show off the work you’ve put into your presence on the world’s largest free online legal directory.
2. Q&A Forum Syndication: When you take the time to develop your potential client base on the Avvo Q&A Forum, you add to your Avvo presence, but you also increase the impact of your expertise. Add your Avvo answers to your website, and expand their effect.
3. Legal Guides: Much like the Q&A Forum, Avvo Legal Guides are an excellent way to showcase your legal expertise and reach potential clients in your practice area and location. Need help writing a great legal guide? Avvo Customer Care has created a how-to video for your convenience.
How to Syndicate:
Log into Avvo, and go to your profile. Select the top left tab: “Dashboard.” Scroll down and you’ll see the Syndication options in the block on the right. Obtain the code for either your custom Avvo Badge, your Avvo Answers, or your Avvo Legal Guides, by clicking one of the three links provided in that syndication block. This will provide you with an HTML code you or your IT person can easily paste into the code of your own website, and which will display your badge, your most recent contributions to the Q&A forum, or your Legal Guides, along with a link to your profile on Avvo. For a step-by-step tutorial on how to implement these syndication options, check out another video from Avvo Customer Care.
You’ve worked hard to build your Avvo profile and presence. It’s not just your Avvo Rating that impresses your potential client base, but the comprehensive presentation of your legal background and experience. Increase your Avvo involvement by syncing your marketing options – keep it simple, and keep it syndicated.
