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Social Media ROI? Look no Further!

June 14th, 2010 by Josh King, VP of Business Development and General Counsel

Some might say that social media for business is all about the conversation – that, like traditional networking, it’s all about putting one’s authentic self out there, connecting with other people and enjoying the relationships that are the fruit of sharing ideas and opinions; humor and commiseration.

But who’s got time for all that touchy-feely, networky stuff? Why not just amass an army of twitter followers; a legion of fans to your kick-ass Facebook Fan page? Big numbers have got to equal big results, right?

Well, not exactly. Plug YOUR social media numbers into our handy-dandy calculator and find out for yourself:

Social Media Value Calculator

How many twitter followers do you have?
How many Facebook friends do you have?
Got a Facebook Fan Page? How many fans?

Social Media Value Calculator Results

Number of Twitter Followers:
Value:
Number of Facebook Friends:
Value:
Number of Facebook Fans:
Value:
Total Value:

Back to Enter New Values

1. Twitter followers valued at $0.01 apiece. Source: typical Ebay “buy it now” values for bulk followers (did you know you could buy followers on Ebay? Pretty sweet, huh?)

2. Facebook friends valued at $.37 apiece. Source: Burger King “Whopper Sacrifice” ad campaign
.
3. Facebook Fans valued at $3.60 apiece, based on a recent study of large brand advertising spend per impression.

This entry was posted on Monday, June 14th, 2010 at 5:30 am by Josh King, VP of Business Development and General Counsel and is filed under Josh King Posts, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “Social Media ROI? Look no Further!”

  1. Alex Says:
    June 14th, 2010 at 10:10 am

    Quantity of followers is not the same thing as quality of followers. If we don’t interact their value becomes worth $0.

  2. Jason Says:
    June 14th, 2010 at 12:10 pm

    According to this, I do not have much value.

  3. John Rogers Says:
    June 14th, 2010 at 12:14 pm

    Thanks for posting… very interesting !

  4. Carolyn Elefant Says:
    June 14th, 2010 at 2:36 pm

    I realize you meant this as a joke, but I think we will be seeing people displaying Avvo Badges with Social Media Value $38334 on people’s websites.

  5. Christina Says:
    June 24th, 2010 at 2:30 pm

    You can have a large quantity of followers and still keep the quality. You just have to know what you’re doing. Provide useful information that can benefit your followers.

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