22 examples of unconventional lawyer marketing
Standing out from the crowd
With 1.2 million lawyers in America, standing out can be a challenge, but not for the 22 lawyers featured here. Shunning stiff suits and bookshelf backdrops, these lawyers are turning heads. But are some of them going too far? You be the judge.
1) Jailhouse business cards for a criminal defense lawyer.
2) Separable business cards, stationary and envelopes for a divorce lawyer.

3) More perforated divorce lawyer cards.

4) With all the lawyers out there calling themselves the hammer, the switchblade or the chainsaw, it’s about time someone called himself “generic.”

5) A law firm description on a nutrition label.

6) A divorce lawyer leaves branded condoms at a motel, assuming many guests will soon be getting a divorce.

7) This divorce lawyer ad separates on elevator doors.

8) Can you wear a guerrilla suit to court?

9) Creating demand for divorce lawyers.

10) Divorce lawyer chop sticks.

11) Criminal defense, Jamaican style, ‘mon.

12) The queen of malpractice.

13) “The Thugs Lawyer”

14) DUI T-shirts for St. Patty’s day.

15) Light bulb head ad.

16) Don’t call if your injury has to do with video games.
17) Don’t call if your injury is a paper cut.
18) Cartoons rapping about a lawyer.
19) Hire this lawyer, not “some piece of crap three piece suit downtown.”
20) The “California Switch Blade” cuts up the competition.
21) LA’s dopest criminal defense lawyer doesn’t look like a lawyer (also check out her Myspace page).

22) Forget a shelf full of books. This lawyer has a snuff film running in the background.

