Avvo Love Fest

February 17th, 2010 by Conrad Saam, Marketing

I’m not sure if this has been influenced by Valentine’s Day, but there is a veritable love fest for Avvo going on in the blogosphere over the past month. Thanks to all of you who have written:

How to Improve your Avvo Rating - by Gabriel Cheong, a widely read Massachusetts based blogger. Gabe gave a very practical (and accurate) accounting of how to optimize your Avvo Rating, covering things that do (and do not) impact it.

The Legal Profession Needs a Ranking System – Pittsburgh attorney, Brendan Lupetin, recognizes the need for Avvo to improve the quality of services provided by the industry. (Hey Brendan, add a picture to your Avvo Profile.)

Social Networking Better With Age - covers 65 year old Jeffrey Crown, who early on figured out how to get the most out of Avvo.

Rainmaking Club: Legal Marketing & Litigation Support Marketing - Legal marketing consultant, Margaret Grisdela, calls on attorneys to take advantage of free or low cost ways to manage online reputation.

Confused About Hiring an Attorney? Avvo Can Help. – In a series on how technology is impacting the law, this blogger writes: “Most of us . . . believe that Avvo will continue to grow and become an even more reliable source than it already is.” Music to my marketing ears.

How to Verify an Expert’s Credentials - a general consumer focused guide, calls out Avvo as a great place to review attorneys’ profiles.

Tweet Me Up Scotty - Jennifer Price covers tackling social media one bite at a time – including Avvo.

Directory Listings for Law Firms – Cool Research Data - spotlights Avvo as the fastest growing legal directory.

Internet Marketing Tips for Lawyers and Legal Professionals - master legal marketer and tax attorney, Roni Deutch, calls out Avvo as a great free way to “strut your stuff.”

AVVO Is Now Rating Lawyers in Mississippi

And on the off chance you thought this was just marketing puffery, it’s not all beer and skittles:

Attorney, Charles Krugel, really wishes we would just go away.

Policing the intersection of online testimonials and ethics - covers the South Carolina bar’s unenforceable and unconstitutional regulation of a “Company X” that looks very much like Avvo.

2 Responses to “Avvo Love Fest”

  1. Charles Krugel Says:

    You misrepresent my criticism of Avvo. I don’t care whether you exist or not; I’m indifferent. Also, I could care less that I’m listed on Avvo. I just “wish” that I could “unclaim” my profile. I said so in the posts you link to.

    Charles Krugel

  2. Charles Krugel Says:

    P.S., by not permitting people to “unclaim” their profile, Avvo is being sleazy and probably unethical.

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