Vanessa Fox from Google just finished her presentation called “Advanced SEO.”

- 200+ factors go into Google’s organic search algorithm.
- Keywords in domain names help indirectly because of anchor text.
- Use the Google Wonder Wheel to get into the mind of searchers.
- Because of search, every page is now a homepage.
- Make sure the words people search for are on your pages.
- Map out search personas: who are the types of people interested in your website? What keywords are they using? What do they want? Are they finding it on your pages?
- Google treats folders and subdomains the same when it comes to blogs
- A blog can help your website SEO if you host it on the same domain.
- Links are still one of the main things to concentrate on.
- People are more likely to click when there is an organic and a paid result, than on either alone.
- Description meta tag is your opportunity to craft a marketing message; it’s not used for ranking.
- Search engines may devalue links from one site to another if both are owned by same person.
- Links from many sites are better than many links from one site (e.g., a blog roll).
- Toolbar pagerank is nothing like real Google pagerank.

This entry was posted on Friday, January 22nd, 2010 at 1:33 pm by Nick and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.