Trevor Claiborne from Google just finished his presentation called “Website Analytics and Website Optimizer.”

-    Hits don’t matter. What matters is what people do when they get to your website.
-    Goals are powerful, they track whether people do what you want them to do on your website.
-    Google Analytics (GA) now offers 20 goals instead of 4.
-    Sign up for GA at google.com/analytics.
-    Mongoose Metrics can help you make phone calls a GA goal.
-    Use GA Intelligence to help with data overload.
-    Use custom alerts to monitor things you’re worried about, like if visits drop by 10%.
-    Use annotations to mark what’s causing certain anomalies in your website traffic, great for when multiple people access same GA account so they all know what’s going on.
-    Google Website Optimizer (GWO) tells you whether certain things are better on your website, like doing an AB test with direct mail.
-    Google has tested which of 41 shades of blue works best.
-    Small changes can make a big difference in conversion rate.
-    GWO shouldn’t negatively affect your ranking in Google if you keep the test short.
-    A good test page has a clear, singular goal (like filling in a form), enough traffic for a statistically significant test (100 conversions), and you have to be able to access the page’s code.
-    You have 5 seconds to make an impact on a web page, so make changes that are seen within 5 seconds.
-    “Hippo”: Highest paid person’s opinion (of why a website looks the way it does).  Bad, because a website should be a certain way based on data, not unfounded opinion.

This entry was posted on Friday, January 22nd, 2010 at 12:52 pm by Nick and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.