Live blogging from Avvocating conference in Seattle – Susan Lyon from Perkins Coie LLP
Susan Lyon from Perkins Coie LLP just finished her presentation called “The Balance of Privacy and Social Networking.”
- Has web 2.0 killed privacy? Social networking industry says we need more openness; some regulators say we need to think more about privacy.
- Perkins Coie privacy Twitter page: http://twitter.com/PCPriv
- One way to handle privacy: have separate profiles for your professional self and your personal self.
- “The dog poop girl” in Korea: her dog made a mess on a public bus and she didn’t clean it up. Photos of her went viral. The point – lack of privacy affects even those not directly participating in social media.
- FTC: Fair Information Practice Principles: Section 5 Fairness.
- EU Data Directive: Article 29 WP Opinion 5/2009 on Online Social Networking.
- Privacy principles: notice/awareness, choice/consent, access/quality, security, and enforcement.
- FTC is starting to think notice is not enough – opt in is better. Still in development.
- Lawyers can get into trouble in social media by marketing themselves without revealing their identities.
- Mind terms of use.
- Post and follow your privacy policy if you collect personal information.
- Publicly available does not equal no privacy (e.g., pictures of you used by marketers).
- The “icky standard” is coming back to the FTC.
- Wall posts and Tweets as spam? See Myspace vs. Sanford Wallace & Facebook v. Sanford Wallace.
- If you produce applications, be aware of state anti-spyware laws and CFAA.

