Stefan Weitz from Bing just finished his presentation called “SEO and the Future of Search.”

-    Google clearly is leading, but Bing is growing rapidly.
-    35% of searchers are not satisfied, and Bing is aiming to satisfy them.
-    3 problems in search:  (1) 25% of clicks lead to “back”; (2) 42% of sessions need refinement (try the search again to get it right); (3) 50% of time spent searching is long sessions (need long exploration sessions to find what they want).
-    “Decision engine” = what Bing thinks consumers need right now.
-    72% of local business consumers do web research before making a phone call.
-     Bing is interested in spatial search, which is basically using street view to search (Bing’s street view is pretty cool…didn’t know that).
-    Sentiment extraction: Bing looks at reviews and determines what they’re about and whether they’re positive or negative.
-    Future of search: semantics (understanding what you mean)
-    Future of search:  “Page Rank” relies too heavily on links, and crowds don’t necessarily source the best results.   Popularity tends to ignore experts and drives polarized ideas.
-    Future of search: paid search is now pretty pedestrian – lots of room for optimization and better user experiences (e.g., mobile with GPS integration).

This entry was posted on Friday, January 22nd, 2010 at 4:56 pm by Nick and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.