Tim Stanley from Justia just gave his presentation called “Cost-effective and Tech-effective Blogs and Websites.”

-    Most of your clients will come from Google.
-     Doing well for one particular term in Google doesn’t necessarily lead to that much traffic.  You should have lots of content to target many terms.
-    Bing focuses more on homepages, so it’s harder to get many of your website’s pages to show up on Bing.
-    Focus on text (Google is still very focused on text).
-    Take keywords you want to do well for and create pages of content for them (3-4 paragraphs per page)
-    Use Google Keyword Tool to find keywords people are searching for.
-    Use Google Trends to check class action keywords.  For example, see if people are still searching for Fen- Phen.
-    There are options for free websites and blogs like Justia, Google Sites and Webs.
-    Most domain registrars like Godaddy also have website builder programs you can use.
-    Spend a lot of time optimizing your homepage, in particular the text – minimal text on a homepage is bad.
-    Title tag is the most valuable text you have—spend a lot of time thinking about them and the keywords you use in them.
-    Use alt text on images.
-    Choose fonts that are readable, not pretty at the expense of being readable.
-    Use separate websites if you do practice areas with very different audiences like business and personal injury.
-    With blogs, think about your audience.  For example, if you’re going after general counsels then you can use dense text and technical jargon.  If you’re going after consumers, then you can use humor.
-    Blogs written to other attorneys tend to do better in search engines because they’re linked to more.
-    For blogs you’re ultimately building content, so even if you’re only blogging once per week, that’s a good amount of content year over year.
-    If I could only choose one thing, it would be blogging.  And if I didn’t have any money, I would go with Blogger.  Get your own domain name whatever you do.
-    Type in “steve” at godaddy.com for a discount when buying domain names.
-    Go to Washlaw, Justia and Avvo for links to your website.
-    Get into Avvo because its reviews are showing up in Google local and they will probably show Avvo ratings in the future.
-    You don’t have to have a conversation in Twitter.  You can use it just to push out your message.

This entry was posted on Thursday, January 21st, 2010 at 6:08 pm by Nick and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.