At the Avvocating conference.  Mark Britton just spoke about “core web presence.”

-    Preserving the core is about approaching all your marketing options strategically.
-    These days, if you don’t have a meaningful web presence, you don’t exist.
-    With so many options, some ignore it all and rely on word of mouth; others try to do everything.
-    Any piece of information that can be measured will be rated; web 2.0 will have information transparent and rated.
-    Setting your information free is the price of using all these free web services, so set that information free in a smart and strategic way.
-    Law is a business.  You can either get the business of law or work for someone who does.
-    Your core can be anything where you can contribute robust data.
-    Blogs are good, but be aware that blogs and websites are merging because websites need dynamic content and a website with dynamic content are starting to look like blogs.
-    Your core web presence is the first thing you think about in the morning and the place where you spend most of your money—it’s your calling card.
-    The core web presence cocktail: Avvo, Facebook, Linkedin and Twitter, which all point back to your core.
-    The search engines know what your core is.
-    10% of your time should go to marketing.

Check out Avvocating tweets at #Avvo

This entry was posted on Thursday, January 21st, 2010 at 10:54 am by Nick and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.