Live blogging from Avvocating conference in Seattle – Kathy Gill from University of Washington
Kathy Gill from University of Washington just gave her presentation called “Beyond the Fail Whale: Twitter Best Practices.”
- Twitter is the real time web, and the real time web is here to stay, regardless of whether Twitter remains dominant.
- There is no one right way to use Twitter.
- Twitter is just a tool, which you can use in many ways.
- Twitter is like a cocktail party – if you don’t already know people, you feel uncomfortable being there.
- Remember time management on Twitter or you can get lost in it.
- Mobile internet is the future of how we’re going to be connecting and talking to each other.
- To listen on Twitter, just watch what people are talking about (like walking into a cocktail party without knowing anyone – you listen for a bit before talking).
- Use Twitter “lists,” Trendistic or search.twitter.com to find and follow people like you who are already using Twitter.
- Use keywords in your bio appropriate to why you’re on Twitter.
- Twitter is a personal medium, so it’s important to have photos of yourself.
- Use TweetDeck, Gist or Brizzly to manage your time.
- Rules: be transparent, authentic, relevant and helpful.
- To measure how well you’re doing with Twitter, use tools like Twitter Analyzer, Twitter Grader, TweetStats or Klout.
- Use a service like bit.ly to track how many people click on your links.
- The most important thing you can do is add value, both to your time and to the people who follow you—to do that be yourself and share what you already know.
