Google Analytics at the Avvocating Conference
As the Avvocating Conference approaches this week, we’d like to introduce Trevor Claiborne, another great speaker attendees can expect to hear from.
Trevor is the Product Marketing Manager for Google Analytics and Website Optimizer. Over the course of his three years at Google, Trevor has worked throughout Google’s business to business products including AdWords, Google Ad Planner, and Insights for Search. Currently, Trevor focuses his time on educating businesses on the importance of conversion and how they can improve their own conversion rate.
Trevor holds degrees from UC Berkeley in Psychology and Linguistics.
On Friday, January 22 at 11:00 AM, Trevor will provide an in-depth tutorial of Google’s free Website Analytics tool so that lawyers understand how to monitor the number of people visiting their website, where they come from and what they read. He will then take it a step further to explore how lawyers can improve their websites’ performance with Google’s free Website Optimizer Tool.
Interested in attending the Avvocating Conference? Tickets are still available! Sign up here!

