2010 Webinar Series
8/12 – GUEST: 30 Tech Solutions in 30 Minutes with Andrea Cannavina
This webinar will be on Thursday, August 12th at 10:00am PT.
EthicsChecked™ Master Virtual Assistant, Andrea Cannavina, will go over 30 technologies she uses and/or has tested on behalf of her law firm clients. Ranging from software to online applications and even the latest gadgets, she’ll provide solutions that are easy to use, secure and affordable.
8/19 – Public Relations for Lawyers
This webinar will be on Thursday August 19th at 10:00 am PT.
Attorneys who attend this webinar will learn about:
• Effectively establish your brand
• Develop succinct messaging and effective communication tactics
• Create opportunities with various media and publishing outlets
• Learn why and how to manage and control your online reputation
8/26 – Ethical Issues in Online Legal Advertising & Social Media (1hr CLE)
This webinar will be on Thursday August 26th at 10:00 am PT.
Topics covered will include:
• Online Advertising: How rules differ for paid online marketing, and ways in which they are much the same.
• Attorney & Law Firm Websites: How to treat attorney websites – solicitation, in-person communication or material requested by a potential client?
• Social Media: Social media (twitter, facebook, blogging, etc.) raises a host of issues with respect to advertising rules. Topics will include thoughts on ways to use these tools while still complying with advertising and solicitation rules.
9/9 – Social Media Marketing & Blogging
This webinar will be on Thursday September 9th at 10:00 am PT.
Social media marketing and blogging are all the rage, but many lawyers are drowning in the sea of options. Avvo’s CEO, Mark Britton has designed this webinar to help lawyers better understand their options and develop a strategy regarding social media and blogging.
Attorneys who attend this webinar will learn about:
• How lawyers are using social media and blogging to generate clients and influence
• How to strategically engage social media, including preserving your “Core Web Presence”
• Which social media tools are most popular with lawyers and why
• Common social media marketing and blogging myths
• How social media marketing and blogging compliment traditional marketing
9/16 – SEO Best Practices for Lawyers
This webinar will be on Thursday September 16th at 10:00 am PT.
Here at Avvo, we have been fielding calls and emails about SEO best practices and have decided to offer our insight and address many of the frequently asked questions with an hour long presentation. The webinar is an introduction to SEO for the solo and small legal firm delivered in (mostly) non-technical jargon.
Attorneys who attend this webinar will learn about:
• Review SEO fundamentals
• Uncover challenges and opportunities unique to the small law firm
• Highlight common mistakes
• Reveal unethical practices which may get your site penalized
• Cover free and easy to use tools vital to SEO success
• End with 10 things you can do in under 10 minutes to improve your site’s SEO performance
9/23 – Maximizing and Measuring Social Media for Lawyers
This webinar will be on Thursday September 23rd at 10:00am PT.
Attorneys who attend this webinar will learn about:
• How the legal industry can maximize the use of social media
• Learn tactical tips for setting up your own social media channels: Twitter, LinkedIn Groups, Facebook Fan Pages
• See real world examples of how firms are using Facebook, LinkedIn, Twitter and more
• Determine how to measure your success
9/30 – GUEST: How a (Cloud-based) Practice Management System can help you Practice Efficiently and Competently with Jack Newton of Themis Solutions Inc.
This webinar will be held on Thursday September 30th at 10:00am PT.
(more details to come)
10/7 – GUEST: Powerful Writing Techniques to Help You Persuade Judges and Win Clients with Lisa Solomon
This webinar will be on Thursday October 7th at 10:00am PT.
The ability to write forcefully and effectively is critical to your success as a lawyer. In this webinar, lawyers will learn to write more persuasively by using the same powerful techniques that copywriters have relied on for years. Discover what these techniques are and how to apply them in both briefs, client-focused writing and marketing materials.
Lisa Solomon, Esq. provides comprehensive legal research and writing services for attorneys. Lisa is also the author of many published articles about appellate practice and procedure. A nationally-known speaker, she frequently presents continuing legal education courses about legal writing to lawyers around the country.
Attorneys who attend this webinar will learn about:
• The greatest challenge your writing must overcome to persuade readers to take a desired action
• Basic concepts underlying all effective persuasive writing—ignore these and you’re sunk
• How to write a compelling brief that the judge just can’t put down
• The role of emotion in jurisprudence and how to trigger the reader’s emotions
• The things readers absolutely hate—and how to avoid them
• How to deal with objections to your position
• Closing the deal: conclusions and calls to action
