2010 Webinar Series
3/25 – Maximizing and Measuring Social Media for Lawyers
This webinar will be on Thursday March 25 at 10:00am PT.
Attorneys who attend this webinar will learn about:
• How the legal industry can maximize the use of social media
• Learn tactical tips for setting up your own social media channels: Twitter, LinkedIn Groups, Facebook Fan Pages
• See real world examples of how firms are using Facebook, LinkedIn, Twitter and more
• Determine how to measure your success
4/1 – SEO Best Practices for Lawyers
This webinar will be on Thursday April 1st (no joke) at 10:00 am PT.
Here at Avvo, we have been fielding calls and emails about SEO best practices and have decided to offer our insight and address many of the frequently asked questions with an hour long presentation. The webinar is an introduction to SEO for the solo and small legal firm delivered in (mostly) non-technical jargon.
Attorneys who attend this webinar will learn about:
• Review SEO fundamentals
• Uncover challenges and opportunities unique to the small law firm
• Highlight common mistakes
• Reveal unethical practices which may get your site penalized
• Cover free and easy to use tools vital to SEO success
• End with 10 things you can do in under 10 minutes to improve your site’s SEO performance
4/6 – Book Launch: The Lawyer’s Guide to Social Media
This webinar will be on Tuesday April 6th at 10:00 am PT.
Hear Carolyn Elefant and Niki Black share learnings from their new book, The Lawyer’s Guide to Social Media. The book explores why lawyers should embrace social media, and provides a strategy for how lawyers can successfully implement this new medium:
“We believe in lawyers using a practical, goal-centric approach to social media, with the goal of enabling lawyers to (1) identify the social medial platforms and tools that fit their practices and (2) implement them easily, efficiently and ethically.” Read more…
Niki Black is a lawyer, legal writer and avid blogger. The founder of lawtechTalk, a company that educates lawyers regarding technology issues and provides legal technology consulting, she runs the law and technology blog Practicing Law in the 21st Century http://21stcenturylaw.wordpress.com. Carolyn Elefant is the founder and principal attorney with the Law Offices of Carolyn Elefant (LOCE) in Washington, DC. A prolific writer and avid blogger, she is creator of MyShingle.com, the first and longest running blog on solo and small firm practice.
4/15 – Maximizing your Avvo Profile
This webinar will be on Thursday April 15th at 10:00 am PT.
Attorneys who attend this webinar will learn about:
• Answering Questions in Avvo Answers
• Self-Publishing a Legal Guide
• Technical widgets from Avvo that can enliven your own website
• Raising your profile on Avvo
• Contributor Points – what do they mean and what can you do with them?
4/22 – GUEST: Public Reputation for Lawyers with Jay Jaffe
This webinar will be held on Thursday, April 22nd at 10:00 am PT.
You will hear from Jay Jaffe, President and CEO of Jaffe PR, discuss the critical importance of a law firm’s Public Reputation. For the past 30 years plus, Jay has been a driving force in the legal profession, pushing the creative and technology envelope every step of the way, and encouraging law firms to take advantage of all of today’s legal marketing services and PR tools.
4/29 – Ethical Issues in Online Legal Advertising & Social Media (1hr CLE)
This webinar will be on Thursday April 29th at 10:00 am PT.
Topics covered will include:
• Online Advertising: How rules differ for paid online marketing, and ways in which they are much the same.
• Attorney & Law Firm Websites: How to treat attorney websites – solicitation, in-person communication or material requested by a potential client?
• Social Media: Social media (twitter, facebook, blogging, etc.) raises a host of issues with respect to advertising rules. Topics will include thoughts on ways to use these tools while still complying with advertising and solicitation rules.
5/6 – Social Media Marketing & Blogging
This webinar will be on Thursday May 6th at 10:00 am PT.
Social media marketing and blogging are all the rage, but many lawyers are drowning in the sea of options. Avvo’s CEO, Mark Britton has designed this webinar to help lawyers better understand their options and develop a strategy regarding social media and blogging.
Attorneys who attend this webinar will learn about:
• How lawyers are using social media and blogging to generate clients and influence
• How to strategically engage social media, including preserving your “Core Web Presence”
• Which social media tools are most popular with lawyers and why
• Common social media marketing and blogging myths
• How social media marketing and blogging compliment traditional marketing
5/27 – Website Analytics
This webinar will be on Thursday May 27th at 10:00 am PT.
Do you know how many people visit your website? Where those visitors come from? Which marketing efforts are sending you the most referrals? Or how to measure the quality of those referrals? If not, you should…
Questions like these can be answered with website analytics, which allows you to track the efforts of your online marketing. Luckily, Google provides a free and easy to use tool, called Google Analytics, which sheds light into your website’s performance.
Don’t be a part of the 90% of lawyers who are flying blind without analytics or who are using antiquated hit counters. Sign up here to learn how to use Google Analytics and how it can help you market your practice more effectively.
6/3 – Public Relations for Lawyers
This webinar will be on Thursday June 3rd at 10:00 am PT.
Attorneys who attend this webinar will learn about:
• Effectively establish your brand
• Develop succinct messaging and effective communication tactics
• Create opportunities with various media and publishing outlets
• Learn why and how to manage and control your online reputation
