Watch those “friend requests” in Florida

December 23rd, 2009 by Josh King, VP of Business Development and General Counsel

Florida lawyers, your Byzantine and largely extra-constitutional scheme of attorney advertising rules is going to get even uglier. The Florida Bar is poised to issue guidelines implementing that state’s recent Supreme Court edict around the applicability of the ad rules to attorney websites. In addition to requiring that users affirmatively accept a disclaimer before visiting the inside pages of an attorney’s website, the guidelines will also specify that social media sites are also subject to the rules. Wait, there’s more – Facebook friend requests, invitations to connect on LinkedIn (and maybe even following someone on Twitter?) will be considered impermissible in-person solicitation.

Does the Florida Bar Standing Committee on Advertising not take counsel on First Amendment issues? Unless the guidelines are very narrowly focused on just the most blatant advertising-based uses of social media, they’re haven’t a chance of passing constitutional muster. If there’s a silver lining here, it’s that these changes are significant enough that some attorneys are sure to seek federal court help in striking them down.

One Response to “Watch those “friend requests” in Florida”

  1. Another day, another Florida Bar Advertising Decision « The Legal Watercooler Says:

    [...] Pre-publication review of advertisements, an outright ban on testimonial advertising, and rules that interpret Facebook “friend” requests as unlawful solicitation are but a few examples of the constitutionally-overbroad reach of the Florida Bar’s advertising [...]

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