Even though Bob Ambrogi already let the cat out of the bag, I am proud to announce today’s launch of Avvo Pro.  We have been working on Avvo Pro for a couple of months, and in a nutshell Avvo Pro offers the following really cool features:

A personal introduction

Lawyers with Avvo Pro can include a specific tagline on their profile to capture the attention of prospective clients. Whether it’s letting people know that you provide free consultations or that you are a winning defense attorney, your introduction will make an immediate impression.

Spotlighting of reviews and peer endorsements

With Avvo Pro lawyers can select which client reviews and peer endorsements are displayed at the top of their profile. This does not mean any reviews are removed; but it allows the lawyer to make the best first impression possible.

More people will see you

While being an Avvo Pro subscriber does not change where you show up in search results, it does allow you to display your contact information more prominently throughout the site.  When consumers come across an Avvo Pro profile in the lawyer directory, contact information for that attorney will be displayed on the search results page.

More people will contact you

Every Avvo Pro profile includes a prominent contact module (e.g., Contact me for a free 90 minute consultation).  This module is customizable and will move with the potential client as they peruse the lawyer’s profile.  As part of Avvo Pro, you get a free tracking phone number (optional), so that you can better understand the return on your Avvo investment.

More people *won’t* see your competitors

Avvo Pro also removes all advertisements from your profile. So instead of having a competitor’s contact information next to your name, potential clients will only see the various ways to contact you directly.

Import Your Blog and Twitter

As a dynamic marketing tool, Avvo Pro provides lawyers the ability to include a running feed of their twitter and blog posts.  Adding more color, visitors to your profile will receive a better sense of who you are and the expertise you bring to the table.

Detailed Reporting and Analytics

Lawyers need to measure the return on every marketing dollar invested.  With Avvo Pro, you receive real-time, detailed reporting and analytics regarding the performance of their Avvo profile across the entire site.  No one else in the legal space will offer you such transparency.

You can buy Avvo Pro today by visiting our Avvo Pro page at Avvo.com.  The purchase process is self-serve and simple.  However, if you need an Avvo customer service representative to assist you, just call 800-441-3596.

Thank you to all of the lawyers who have already purchased Avvo Pro.  Please let us know how it works for you.  Thank you also to the Avvo product and technical teams for making Avvo Pro a reality – you consistently amaze me with your determination and creativity.

Be a Pro!

Mark

This entry was posted on Monday, November 9th, 2009 at 10:49 am by Mark Britton, CEO and is filed under Avvo News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.