August 17th, 2009 by Conrad Saam, Marketing

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So I’m perusing my “Findlaw” search on Tweetdeck tonight and I run across Daphne Cedrick, who has tweeted, “failure to show up for Jail sentence – Criminal Law – FindLaw Answers http://bit.ly/ZIIf4″. Well Daphne, you seem like such a nice girl and you certainly aren’t dressed for the big house. Didn’t anyone warn you about posting pictures of yourself like that online?

Interestingly, I run across some of Daphne’s sorority sisters including Erika, Flora, Milly, Megan, Rene, Alana, Jessica, Ida, Anne and yes, even Cherry, all young girls seeking legal help on Findlaw in the comfort of their bare essentials. In fact, 6 of the past 7 tweets regarding Findlaw look like an audition for Girls Gone Wild Goes to Law School. Some of the tweets are memorable too, “PLEASE HELP ME!!! I’M BEGGING YOU. . . ” As of midnight tonight, here’s a screenshot of a Twitter search for “Findlaw”:

What’s going on here? If I had to guess, I’d say this is one of two things: 1)a pure traffic play – let’s see if twitter SPAM hotties can drive traffic or 2)an SEO linkbuilding play (note the optimized anchor text “father deceased no will . . .” and “Does Discrimination Against Gay Men . . . “) This isn’t so far fetched – remember the Findlaw link selling scandal? If you look into the Twitter profile for each of these girls (I did, but it was just for work – really), you’ll see they all follow 20 people, they all have awkward usernames like “erik8hzqb”, and they all tweet nothing but product endorsements. (Presumably, the 20 people they follow are there to throw off Twitter’s automated anti-spam detectors.) Images of young girls in their underwear have been able to sell light beer for decades – I guess it might work as Twitterspam for websites. I’m just amazed that someone actually made a business out of this. For now, the Avvo marketing staff will keep our clothes on – I really think this is best for everyone, don’t you?

This entry was posted on Monday, August 17th, 2009 at 1:08 am by Conrad Saam, Marketing and is filed under Conrad Saam Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.