At Avvo, we are pretty big fans of the first amendment, especially when it relates to lawyer advertising. Remember the “Life is Short, Get a Divorce” billboards? Tasteless – yes. Effective marketing – maybe. Let’s leave it to Joe Consumer to cast judgment.

Well, the folks at WhoCanISue have just launched a slick, professionally produced TV spot that takes tasteless marketing to a new level:

Let’s be honest, the goal of this ad is to get the legal community to complain about it – thus introducing the service to scores of potential lawyers who may sign up. Even I swallowed the bait. But in the spirit of free speech, let me say this ad sucks. It paints a horrendous picture of not only the legal profession, but also of the American populace as a whole. The final question remains to be answered: Are there any lawyers who actually want to build their business like this?

This entry was posted on Thursday, April 30th, 2009 at 2:48 pm by Conrad Saam, Marketing and is filed under Marketing for Lawyers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.