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Avvocating article: Website Analtyics for Lawyers

March 11th, 2009 by Conrad Saam, Marketing

Our Avvocating column for Law.com this week is on Website Analytics for Lawyers. I’m constantly amazed that all of the buzz around technology and legal marketing fails to include a discussion on this vital tool. If you are involved in Twitter, SEO, blogging, Adwords, Adsense, facebook or just simply run a website, Google Analtyics will prove invaluable.

Very simply, website analytics offers the ability to track the efforts of online marketing. Google provides a free and easy to use tool that can bring a mathematical insight into a website’s performance. Fewer than 10% of lawyers use this tool

I’m giving an Introduction to Google Analytics talk today at 1:00 PST. You can sign up here.

This entry was posted on Wednesday, March 11th, 2009 at 7:08 am by Conrad Saam, Marketing and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Avvocating article: Website Analtyics for Lawyers”

  1. Stephen Bloom Says:
    March 24th, 2009 at 9:07 am

    Here’s a link to a recent related post on what I’ve learned from watching Google Analytics data for one of my legal websites, entitled “Google Gives Glimpse of Legal Struggles” . . .

    http://thebelieversguidetolegalissues.blogspot.com/2009/02/google-gives-glimpse-of-legal-struggles.html

    Steve

  2. John Taylor Says:
    April 23rd, 2009 at 4:08 pm

    Interesting blog post. What would you say was the most important marketing factor?

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