Sneak Preview: We have a bonus webinar in March.  Do not miss this one.

Google Analytics:  The most valuable free online marketing tools attorneys aren’t using (Register). This webinar occurs on Wednesday March 11 at 1:00 pm PST

Lawyers have embraced online marketing initiatives – from Twitter, to SEO to LinkedIn, and Adwords.  Yet, most attorneys (more than 80%) miss the single most important piece of the online marketing puzzle:  how to track and improve the success of all of these online marketing efforts.  Google Analytics provides a free, easy to use platform to monitor the success of a website and all of the associated marketing efforts.  We will review standard website analytics terminology, learn how to install Google analytics and walk through the interface to identify the most important metrics for legal marketers.

Tags: Analytics

This entry was posted on Friday, February 27th, 2009 at 12:33 pm by Shalini and is filed under Marketing for Lawyers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.