Lawyer Marketing Webinar on January 15
Mark is speaking as part of a panel on the topic of “Attorney Lists and How to Increase Your Odds of Being Recognized”.
Where to Register: http://www.lawcatalog.com/january15
When: January 15, 2009 at 12 – 2 pm EST
Cost: $299
Description: A list is a powerful attention-getter, whether its the AmLaw 100 or a Chambers ranking of top attorneys in a specialty. Making a list can boost the reputation of a lawyer or law firm, enhance marketing efforts, and aid in associate recruiting and lateral hiring.
But getting noticed by list compilers is not easy. “Sorry, maybe next year,” is a phrase heard all too often by firms vying for these sought-after spots.
This webinar offers a unique insider’s perspective on how to improve your chances of being selected. Topics include:
- Tips for getting on the lists from publishers
- Tips on writing and submitting nominations from in-house marketing staff
- Qualifications lists are looking for
- Nomination forms and submitted information
- How many candidates from one firm can be accepted and which lawyers to choose
- When to send your nomination and extensions
- Backing up your claims with quantitative facts



