Lawyer Marketing Webinar on January 15

January 13th, 2009 by Shalini

Mark is speaking as part of a panel on the topic of “Attorney Lists and How to Increase Your Odds of Being Recognized”.

Where to Register: http://www.lawcatalog.com/january15

When: January 15, 2009 at 12 – 2 pm EST

Cost: $299

Description: A list is a powerful attention-getter, whether its the AmLaw 100 or a Chambers ranking of top attorneys in a specialty. Making a list can boost the reputation of a lawyer or law firm, enhance marketing efforts, and aid in associate recruiting and lateral hiring.

But getting noticed by list compilers is not easy. “Sorry, maybe next year,” is a phrase heard all too often by firms vying for these sought-after spots.

This webinar offers a unique insider’s perspective on how to improve your chances of being selected. Topics include:

  • Tips for getting on the lists from publishers
  • Tips on writing and submitting nominations from in-house marketing staff
  • Qualifications lists are looking for
  • Nomination forms and submitted information
  • How many candidates from one firm can be accepted and which lawyers to choose
  • When to send your nomination and extensions
  • Backing up your claims with quantitative facts

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