Newspaper advertising was down $2 billion dollars last quarter. Even newspapers’ online advertising revenue fell (2% decline). Venture Capitalist Alan Mutter explained: “the outlook for the final period of the year is worse, when the three classified verticals are likely to experience the full impact of the economic meltdown.” More at Advertising Age.

This entry was posted on Tuesday, December 2nd, 2008 at 9:18 am by Conrad Saam, Marketing and is filed under Conrad Saam Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.