I’m proud to announce some cool new changes to the Avvo marketplace:

First, we have redesigned our Avvo Profile to be one page, rather than an “Overview” page backed-up by tabs. Why the change? Well, as part of our ongoing effort to better understand user behavior on our site, we learned that people were not always discovering information on the tabs. By putting a lawyer’s profile all on one page, users must simply scroll down the page rather than click multiple tabs. Early feedback has been great, but we would love to hear yours. Personally, I think it looks amazing – kudos to the Avvo development and design teams.

Second, you will notice new, Avvo-generated advertising throughout the site. In the photo above it is the green box next to the profile, in the “C” column. We have always had Google ads on the site, but we are starting to test our own to understand which ads work best where, etc. We intend to roll-our our fully baked advertising platform in the first quarter of 2009.

Speaking of Avvo advertising, if you are interested in purchasing any, please let us know. We may even be able to get you in the test this quarter. “Of course I am interested,” you say. Well, we have the perfect person at Avvo for you to talk to. Her name is Shannon Glover and she loves to talk to lawyers (honest). Her email is Shannon@avvo.com or you can call her at 206-734-4125.

We look forward to hearing from you!

Mark

This entry was posted on Monday, November 10th, 2008 at 5:28 pm by Mark Britton, CEO and is filed under Mark Britton Posts, Marketing for Lawyers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.