Awards for Sale
July 22nd, 2008 by Conrad Saam, Sr. Marketing Manager
Need another award for your law firm? Buy a plaque.
Seriously.
According to Patrick Byers at the Responsible Marketing Blog, one can be had from the US Local Business Association. Click through to read the misleading email here: Awards for Sale: Not a rewarding experience. (For the record, Avvo verifies all awards submitted to the site to ensure they are more than a snazzy piece of mahogany with gold writing.)
July 22nd, 2008 at 6:31 pm
I don’t know Conrad, sounds like you’re passing on a large revenue stream. Plaques with your Avvo rating on it for lawyer’s offices. 1 million lawyers x 5% penetration rate x $30 per plaque = $1.5 million.