Avvo’s launch in Florida did not go unnoticed - in advance of our entry to the Sunshine State, the Florida Bar’s Standing Committee on Advertising issued a specific decree that Florida lawyers could not advertise their Avvo Ratings. Hey, we like attention as much as anyone else, but this left us a bit miffed. We hadn’t gotten any warning that we’d be singled out like this.

So, a couple of weeks ago Mark and I talked with the Committee and walked them through what Avvo is doing. Long story short: The Committee summarily reversed itself, determining that Florida attorneys CAN advertise their Avvo Ratings. Here’s the official notice. If you’re a Florida lawyer holding off until now to add the dynamic Avvo badge to your site, just go to your Avvo profile and click on the link for “add the Avvo Rating to your website.”

This entry was posted on Thursday, April 17th, 2008 at 3:52 pm by Josh King, VP of Business Development and General Counsel and is filed under Josh King Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.