Avvo Board Member Brad Silverberg forwarded me this post today, and it is certainly interesting. SEO - specifically Google SEO - is turning the search/content industry on its head these days, and Alex Bosworth even argues that it is destroying the web. He says:

Today, everyone searches on Google. This means that you ought to be spending a lot of time thinking specifically about how to be placed highly and broadly on Google, if you would like Google to send millions of people to your site.

Unfortunately this means you need to do Search Engine Optimization. SEO is the worst thing ever invented. It’s destroying good web application development. Here’s why:

Alex forgot to mention that Google is also destroying the Yellow Pages . . .

It’s a digital age, my friends. And, yes, Google currently owns it. You can rage against the machine, but ultimately if you do not understand and optimize for it, you will let your revenue do the walking.

Mark

This entry was posted on Wednesday, February 27th, 2008 at 9:44 pm by Mark Britton, CEO and is filed under Avvo Geeks, Mark Britton Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.