An attorney recently forwarded us an email from Martindale Hubbell announcing a new feature: their Peer Review Ratings Icon. Seems like MH is again taking a page from the Avvo playbook: back in September, Avvo launched the Avvo Badge, which enables attorneys to display their dynamically updating Avvo Rating anywhere online. (Two months ago, Carolyn Elefant wrote a post on Legal Blog Watch called Martindale Follows Avvo’s Lead referencing MH’s adoption of limited client reviews.)

Avvo Badge vs. Peer Review Ratings Icon Faceoff . . . I’ll let you be the judge but remember these salient points:

-It costs $50 to be “considered” for Martindale’s A/V rating. Avvo charges you nothing.
-The Peer Review Ratings Icon is available “for the low cost of $200″ annually. Avvo charges you nothing.
-Most people think A/V is the closet in high school where they used to keep the overhead projectors. Most consumers understand a 1-10 scale.

To get the Avvo Rating on your site, simply navigate to your profile, click on “Display Avvo Rating on Your Website” and cut and paste.

This entry was posted on Monday, February 25th, 2008 at 10:50 am by Conrad Saam, Sr. Marketing Manager and is filed under Marketing for Lawyers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.