Does a picture in Avvo increase the likelihood that consumers will click through to a profile from an Avvo search results page? A review of a week’s worth of data on the search results page for Seattle Criminal Defense Lawyers suggests uploading a picture matters. A lot.

As I’m writing this, the page above lists 7 lawyers with pictures, 3 without. All of them have claimed their profile and the Avvo Ratings range between 9.6 and 10.0. Those profiles with pictures were 10 times more likely to be clicked on than those without.

Unfortunately less than 1 in 4 attorneys who claim their profile add a picture. So get those pictures uploaded.

This entry was posted on Monday, February 18th, 2008 at 12:07 pm by Conrad Saam, Sr. Marketing Manager and is filed under Marketing for Lawyers, User Experience. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.