How do niche international transportation lawyers dominate their category online? Michael McDaniel, Byron Countryman, Christoph Wahner and Geoffrey Gill at the Law Offices of Countryman and McDaniel have figured it out with an exhilarating gallery of I-can’t-look-away images of transportation disasters. I’ve just killed about an hour in my office at Avvo going through page after page of transportation accidents. Granted the site is built in what looks like the beta version of FrontPage 1.0 (complete with cheezy “animations” and annoying audio), but it doesn’t matter. I’m on the site, and it’s bookmarked now. Voyeuristic viral marketing at it’s best. If you’re thinking this is Photoshop at its best, check out Mad Mariner’s post claiming authenticity.

Thanks to Denise Howell for calling my attention to this one. I’m going to stop looking now. Really, I am.

This entry was posted on Tuesday, February 5th, 2008 at 3:57 pm by Conrad Saam, Sr. Marketing Manager and is filed under Marketing for Lawyers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.