Law as Results…Part 2

January 21st, 2008 by Paul Bloom, VP of Products and Marketing

Last week Mark blogged that every lawyer at Seattle-based Stanislaw Ashbaugh had claimed their Avvo Profiles and put the Avvo Badge on the profile pages of the Stanislaw Ashbaugh web site. Last Friday they went a step further, taking out an advertisement in the Puget Sound Business Journal. Under the headline “Results Speak Louder Than Words”, the ad shows the bio pages of four Stanislaw Ashbaugh attorneys (Joe Campos, Richard Skalbania, David Ashbaugh, and Robert Marconi), with the Avvo Badge displayed on each.

Stanislaw Ashbaugh Ad

As the marketing guy at Avvo, I wish I could take some credit for coming up with this idea, but the credit belongs entirely to Stanislaw Ashbaugh partner Joe Campos and Chief Results Officer Annie Lombroia. In fact, there is no marketing arrangement between Avvo and Stanislaw Ashbaugh, and Avvo didn’t contribute to the creation or publication of the ad (nor did Stanislaw Ashbaugh ask us to do so).

Every day we hear stories of law firms using Avvo to build their presence on the Internet and attract new clients. It’s great to see the folks at Stanislaw Ashbaugh not only embrace Avvo as a tool to help build their practice, but to so proudly promote it to their peers and clients.

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