Last night I attended a get together of Seattle area law bloggers, put on by Mike Atkins, who writes the Seattle Trademark Lawyer Blog. It was hosted at Graham and Dunn who unequivocally have the best legal offices in Seattle, on the tip of pier 70 in Elliott Bay. The discussion centered around the effectiveness and benefits of blogging with inevitable forays into technology and the legal implications of lawyers who blog. My biggest take-away is that blogging is an effective source not only for finding new clients, but also for demonstrating a level of public expertise and thus sealing the deal with hot prospects. Further, blogs are equally effective for consumer facing lawyers as well as those who serve businesses. The Godfather of Legal Blogging, Kevin O’Keefe at lexBlog has known this for years, if you are on the fence about blogging as a marketing tool, give him a call.

I had a chance to chat with Sarah Bird, from SEOMoz who should be guest blogging here some time soon. Super-smart Dan Harris of the very successful China Law Blog talked for me at length about blogging, the importance of reputation management for lawyers and his take on Avvo. Jill Pugh, who writes the Employment Law Blog promised to claim her profile on Avvo. I was disappointed to miss chatting with Eric Chiappinelli, Associate Dean of the Seattle University School of Law who also writes the Business Entities Online blog.

Additional blogs included:

Spam Notes
Marler Blog
Washington State Criminal Defense
Criminal Defense Law with an Apple
Washington State Patent Law Blog
Canadian Trademark Blog
Employment Advisory Blog
Trial Ad Notes
Legal Scholarship Blog

Tags: Legal Blogging

This entry was posted on Wednesday, January 16th, 2008 at 12:39 pm by Conrad Saam, Sr. Marketing Manager and is filed under Marketing for Lawyers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.