People have asked me why/how I have started showing up on Avvo’s “Top 10 Lawyers Viewed Last Week” list . You would think that I would have been high on the list at launch and then simply faded into the Avvo background over time. Oddly, the reverse has been the case.

Possibly one of the reasons for this is that, for roughly the past month, I have been including a footer at the bottom of every email I send that says, “See my Avvo Profile!” with a link to my profile. I send out dozens of emails a day, and I am guessing that a lot of people are clicking on my profile simply out of curiosity. Surely they are not looking for me to represent them . . .

My take away here is that promoting your Avvo Profile works. Reinforcing my hypothesis is Roni Deutsch , who started showing up on our Top 10 list around the same time that she started linking to her Avvo profile in press releases about her practice. There are also a number of attorneys who are putting on their own websites their Avvo Rating and a link to their Avvo Profile.

Whether these tactics increase your Avvo profile traffic or even get you some free ink in the Avvo Top 10 list, they are all great marketing tactics that we at Avvo are obviously very excited about. Keep up the great work fellow Avvo lawyers – I hope that every one of you promotes your Avvo profile enough to knock me off the Top 10 list next week and beyond.

Mark
See my Avvo Profile!
http://www.avvo.com/attorneys/98104-wa-mark-britton-28995.html

This entry was posted on Monday, November 19th, 2007 at 5:31 pm by Mark Britton, CEO and is filed under Mark Britton Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.