Last week, I attended a conference in Washington D.C. sponsored by the ABA’s Law Practice Management section on “Law Firm Marketing Strategies.” Although conference attendees ran the gamut from solos to marketing directors for large New York firms, the general consensus seemed to be that the concept of law firm marketing has a long way to go.

Indeed it does. To the extent any of the firms presenting had a formalized marketing plan, complete with analysis of the return being generated by marketing spend, these efforts are certainly in their earliest stages. Even amongst the most forward-looking of these firms, there remained a strongly conservative streak, with outmoded and expensive forms of marketing being retained because of lawyer familiarity with them, despite the lack of any corresponding payback.

Nonetheless, it was fascinating to hear some of the marketing tactics attorneys particularly small firm and solo practitioners are using to grow their practices. One recurring theme is publishing:

This entry was posted on Monday, November 12th, 2007 at 10:58 am by Josh King, VP of Business Development and General Counsel and is filed under Marketing for Lawyers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.